Tl;dr: fans of a video game are excited about the release of what could be the spiritual successor of their video game. Said developer makes very bold promises and obviously fails to deliver, finally releasing a very disappointing game and alienating most of the community.
I recently stumbled upon this subreddit; I've enjoyed reading most of the posts here and figured I had a few stories to share as well. From 2012 to about 2018, I was active (though with intermittent breaks) in a community of Rollercoaster Tycoon 3 players. This was a small community, with no more than a few hundred active members at its heyday and only a few people active now. Despite its small size, there were definitely a few memorable instances of drama. This is one of those stories; it actually involved another game called Theme Park Studio, which – as you may expect from the title – was not what it promised to be.
Background
Rollercoaster Tycoon 3 was released in October 2004, developed by Frontier and published by Atari. It was primarily a theme park management game, where players have to earn money and keep guests happy in a theme park by constructing and maintaining rides, shops, paths, scenery and more. There was also a sandbox mode that allowed players to build without any monetary restrictions. A small but active community set out to build roller coasters and theme parks (and occasionally completely different projects) in this sandbox mode and share their results online.
While the game was good for its time and viewed positively by many, it did have some downsides. Firstly, the game used a grid: when placing rides and scenery, you were confined to this grid and had little freedom to place things where you want. Secondly, the roller coaster construction system was limited compared to similar games, and as a result most roller coasters were hardly very smooth. Thirdly, the game was poorly optimized. As an example: the game had a day-night cycle, but the game was basically unplayable at night, so people set the game to only daytime.
Over time, people became more and more ambitious in their projects, and these problems became more apparent. As a solution, lots of custom content (akin to mods in other games) was made by members of the community: custom scenery objects, custom rides and even custom roller coaster tracks. These objects were much more versatile and looked much better than most in-game content. As a result, people almost exclusively used custom content to build their projects. Combined with some smart picture and video editing, almost nothing was still recognizable from the original game.
While custom content brought a whole new level of versatility and arguably kept the community running for a long time, the aforementioned problems still persisted. Because the game was being pushed to its limits, people were wondering when a sequel was coming. By 2012, there was no word yet by Atari on a potential sequel, and many similar games from other video game publishers had failed to offer any meaningful improvement to Rollercoaster Tycoon 3. However, this was soon to change.
The spiritual successor
Enter Pantera Entertainment, a small, unknown video game publisher and developer. In November 2012, they posted a trailer to Theme Park Studio, which presented itself as a theme park building tool. Unlike Rollercoaster Tycoon 3, which had a focus on park management, the focus was on building attractive theme parks and rides. Many of the aforementioned issues were solved in this game: there was no grid-based system that dictated where you had to build, roller coasters could be constructed with much more freedom, and the graphics looked more modern. One major feature was the ability to import custom content. Obviously this was also possible in Rollercoaster Tycoon 3, but only using third-party software. That the developers were now anticipating for this was a good sign.
The community was generally excited about Theme Park Studio: it looked to be the spiritual successor to Rollercoaster Tycoon 3. The staff from Pantera would even visit the forums (at the time, most of the community was active through online messaging boards) and would happily provide updates, answer questions and take suggestions. This left a good impression with most of the community.
Over the coming months, more and more promises were being made on new features and huge amounts of content. The game was looking to become a very ambitious project. Now, it would later be discovered that little development had actually been done on the game: the trailer had really only showed footage from Pantera’s earlier title, Hyper Rails. Nevertheless, the release date was set for summer 2013, and the community was still optimistic for a long time.
In April 2013, a Kickstarter campaign was set up. For the uninitiated, Kickstarter allows for developers to source crowdfunding for a project. Developers set a goal and have a set time to achieve that goal. People can ‘back’ a project by donate towards that goal, and in return receive rewards based on the amount they donated. Money only goes towards the project if that goal is actually reached; otherwise the ‘backers’ receive their money back. Well, Pantera set a goal of $80.000 for Theme Park Studio, to be fulfilled within a month. Backer rewards were ambitious: lower amounts would get you the game for free, both a physical and digital copy, and perhaps some merchandise, while those who backed larger amounts were allowed to suggest or design certain rides for the game, and the highest-tier backers (think $500 or more, which only a few people donated) would get you an invitation to a big release party. Now, keep these rewards in mind, as they’ll become important later on.
It took a while and people feared the goal wouldn’t be met, but thanks to enough promotion and a few generous donations, about $100.000 was raised, and the goal was met. Despite Pantera’s ambitious promises, the community was optimistic. Some high-standing members of the community were even assisting in the development of the game and were offering their custom content – made for Rollercoaster Tycoon 3 – to be used in Theme Park Studio. Unfortunately, as we would later discover, this hard work would never really pay off.
Early access
The Kickstarter campaign offered a release date of September 2013. As time went on, it became very apparent that this was unachievable. The game was delayed several times; first to later in 2013, then to April 2014. Finally, they announced that instead of waiting for the complete game, Theme Park Studio would enter Early Access on Steam in February 2014.
Early Access allows people to play a game before its full release. People can play the game and offer feedback to the developers, who can use this feedback to improve the game and add new content in free updates to the players. In this case, that would mean that Theme Park Studio would first release as a basic theme park builder, and that other features, such as new rides and the custom content importer would be added later.
Early Access is an example of something that works well on paper, but is often butchered in practice. When done well, Early Access is a win-win situation: players don’t have to wait to play the game but can get involved in its development, and developers will receive money which they can use to fund the rest of the development. Unfortunately, it is rarely done well, and there are many games released through Early Access that are flat-out unplayable or clearly unfinished. Similarly, many games never leave Early Access or only leave many years later, because developers have little incentive to improve and complete a game they’ve already received money for.
Well, Theme Park Studio would turn out to fit the latter category. Upon release, the game was... disappointing. Most notable was the lack of ability to build roller coasters: players could only build flat rides (simple rides such as a merry-go-round or a Ferris wheel). The game was also poorly optimized and didn’t look particularly great. Still, many people called for the community to be patient and wait for new updates to come: Pantera had provided a route map for the implementation of further updates to provide some perspective.
This implementation was generally very slow. For example, the ability to build roller coasters – a rather essential part of a theme park construction tool - didn’t come until August that year; even then, people weren’t happy about it, as it was unintuitive and difficult to use, and many considered it hardly an improvement from Rollercoaster Tycoon 3. The community slowly grew divided. A sizeable group defended Theme Park Studio and called for people to be patient, but a growing group had become very critical of the game and its developers. However, besides lacking updates and producing a game of low quality, there were other glaring issues as well.
Pantera loses approval
Now, remember the aforementioned Kickstarter rewards? As time went on, it became increasingly clear that many of these rewards would never be released. Many people complained about not receiving digital access to the game once it was released through Early Access, despite promises from Pantera – and that was the easiest reward for them to fulfil. Even to this day, some people are yet to receive digital access. People were also losing hope about higher-tier rewards, such as physical copies of the game, merchandise and the release party.
Probably the most controversial reward tiers were those that allowed backers to design rides, however. More than 100 people had pledged enough money to have a ride suggestion implemented into the game. It turned out, however, that many of these suggestions would never see the light of day. On the forums, people complained about their suggestions being rejected, while some received no response from Pantera. When eventually an update was released that was supposed to contain rides suggested by backers, people noted that way fewer rides were added than that there were backers. I don’t remember the exact numbers, but I think no more than 10% saw their rides actually published in-game.
Now, resentment grew towards Pantera for failing to uphold their end of the bargain and releasing an unfinished, low-quality game. By this time, there was also not much left of the actively involved, feedback-taking staff that represented the game when it was first announced: the developer became notorious for failing to take and accept constructive criticism. Many people had their posts removed and accounts banned from the official Theme Park Studio forum for speaking out against the developer.
Another absurd rule on their forums was their stance on ‘dark rides’, mainly indoor rides based around creating an atmosphere above being thrilling, such as a haunted house. As the name suggests, many dark rides are dark: the atmosphere is creepy or scary, and many horror themes are used. Well, the forum banned the posting of rides containing demonic themes or otherwise being ‘sacrilegious’, effectively meaning most dark rides. This pissed off the community, as quite a few people made dark rides and this was seen as infringement on their creativity. It also spawned a series of memes on rides that were “too dark and sinister for Theme Park Studio”. Another questionable decision by the development team was to add VR support; while becoming the only theme park building or management game to have it, it was generally criticised because it would add very little to the game and so many other aspects of the game needed much more working on. I’m sure there were other decisions made by Pantera that received significant backlash from the community, but these I remember best.
The aftermath
Over time, interest in Theme Park Studio faded away and people generally gave up hope that they would ever receive their Kickstarter rewards. There were still a few avid supporters of the game, but the broken promises, slow progress, disappointing results and bad PR meant most people in the community had changed their stance over the years. The game was forgotten and slowly faded into irrelevance. There was no real way for backers to get their money back or otherwise hold Pantera accountable for the unfulfilled promises, an issue that other failed Kickstarter campaigns unfortunately also have. Amazingly, some of the backers reported actually receiving a physical copy of the game, albeit five or six years after the initial Kickstarter campaign, but similarly there are still people waiting for their rewards to this date.
Theme Park Studio was finally released in December 2016, after many years in development. It released without much fanfare and definitely without a release party that backers had paid hundreds, sometimes even thousands of dollars for; many people didn’t even notice it had left Early Access. The game never took off and its reviews on Steam are mostly negative. The entire fiasco made people much more sceptical of other new games: from 2014 onwards, many other theme park simulation games were announced and released, but people were much more cautiously optimistic about these games (and rightfully so; many of them failed, but those are stories for another time).
Eventually, the true spiritual successor to Rollercoaster Tycoon 3 was released: Planet Coaster, developed by Frontier (the original developers of Rollercoaster Tycoon 3). It was released in November 2016, prompting some to think that the definitive release of Theme Park Studio only weeks later was a hasty attempt to piggyback off of that success. It did almost everything Theme Park Studio promised and offered the possibility to build much more detailed and complex rides. Over time, many people who played Rollercoaster Tycoon 3 switched over to Planet Coaster because of the vast improvements.
People generally forgot about Theme Park Studio, and many people wanted to leave it in the past. It’s hard to find many of the original forum posts on the topic. RCTLounge, one of the major forums on the topic, was closed in 2016 due to inactivity. In 2018, Shyguy’s World, another forum on the topic, actually removed the Theme Park Studios board and deleted all posts to forget about the ‘dark and sinister’ affair. As the forum’s owner said: “The first rule of Theme Park Studio... you do not talk about Theme Park Studio”. The official Theme Park Studios forums are also down and the website is vastly outdated. Most of this post was sourced by memories, the Wayback machine and the few threads I could still find.
Many people agreed that Pantera was probably a well-intentioned company that had simply bitten off more than they could chew. Clearly they had vastly underestimated the difficulty of this project and lost any drive to complete the project as it went on and support disappeared. Nevertheless, all the drama resulted in a bitter aftertaste for many people and changed people’s outlooks on the future releases of similar games.

TL;DR: vaping, marijuana, Michael Burry, low as fuck IV, hugely under-valued company 🚀🚀🚀
\Disclaimer: I am not a financial advisor. This is not investment advice. All information stated in this post is my own opinion, and some information may be unknowingly inaccurate or outdated. Please do your own due diligence before investing your money. I currently hold a long position on various Altria LEAPs.**
Nicotine products have been in continuous use in North America for thousands of years [1]. Upon the arrival of the Spanish to the New World, tobacco use spread rapidly throughout the globe, becoming hugely popular not only across Europe, but also in far-flung Asia and the Ottoman Empire. The only comparable product to conquer the world so thoroughly is the ubiquitous, similarly addictive, mighty coffee bean.
By the 1900's, smoking had become a huge commercial enterprise. Glitz and glam surrounded the tobacco industry. All of your Grandmother's favorite actors smoked [2]. Many high schools had smoking lounges for the students (of course, your Nana still regularly snuck out behind the bleachers to have a private puff with the quarterback). Nicotine use was a normal and accepted part of life.
We are all, of course, familiar with the rest of the story. Studies came out showing just how damaging cigarette usage was on the human body. Campaigns were begun, laws were enacted, and Big Tobacco became Public Enemy #1 [3]
Fast forward to today. For the past few decades, despite decreasing cigarette volumes, the tobacco industry has remained immensely profitable. Big players in the cigarette industry have been able to compensate for declining cigarette volumes by raising prices. Cash flows from cigarette smoking have never been higher. Yet looking at the stock market performance of the tobacco industry over the past 5 years, you would think that the industry was on life support.
No company has lately fared worse than Altria ($MO). Despite growing income at a 5.9% CAGR since 2017 amid a backdrop of stabilizing declines in cigarette consumption [4], the company's stock remains 45% off its 2017 high. Much of the underperformance can be attributed to investors losing confidence in the company's management after a series of questionable investment decisions, including taking a 35% stake in JUUL, a 45% stake in Chronos (a Canadian marijuana company), and a 10% stake in Anheuser-Busch.
These investments have performed poorly over the past few years. High-profile teen deaths from illicit THC vaping products were widely linked to JUUL usage by our sensationalist media [5], causing Altria to write-down its initial $12B investment in JUUL to a value of only ~$2B today. The bubble in the marijuana stock market popped in 2018, causing a 30% reduction in the value of Altria's Chronos stake. And the rise of the craft beer industry has continued to weigh on the profitability of Anheuser-Busch.
Despite the short-term pitfalls, I will argue that it is reasonable to believe that Altria has positioned itself very well for the future. And with all of these factors weighing down the stock over the past few years, I believe $MO is ripe for a turnaround.
I have a 2023 price target for $MO of $90 which, given the low IV Altria enjoys, implies a 30x (3,000%) return on MO Jan 2023 65c LEAPs.
My thesis relies on four key beliefs:
​

1. The company's core business is under-valued
2. Vaping will see a resurgence as a less-harmful alternative to cigarettes
3. Altria is poised to win big if marijuana is federally legalized
4. Michael Burry's Scion Asset Management is heavily invested in $MO

1) The Company's core business is under-valued
Altria enjoys a stunningly low forward P/E of 8.7 and a stunningly high dividend yield of 8.1% [6]. Various online discounted cash flow analyses of Altria give it an intrinsic value between $62-$72 [7] [8]. These analyses are very conservative in that they only take into account Altria's current business, which is predominantly smokeable tobacco products.
There are also bright spots in Altria's miscellaneous businesses that these DCF models don't account for, such as the fast-growing "on!" line of nicotine pouches, or the likely reinstatement of Anheuser-Busch's dividend after it was paused last year due to Covid.
We'll ignore these bright spots for now and give Altria's core business a conservative price target of $65.
2) Vaping will see a resurgence as a less-harmful alternative to cigarettes
\Please note: I am not a doctor. All health claims made in this post reflect only my own opinions.**
Nicotine has gotten a bad rap in the past 50 years, but on its own there isn't much research I've seen to suggest it's any more dangerous than caffeine. The big problem with nicotine is simply the delivery mechanism. Smoking large amounts of anything is bad for your lungs. Vaping exposes your lungs to far fewer ancillary chemicals in much smaller doses than traditional smoking. For instance, Michael Blaha, M.D., M.P.H., director of clinical research at the Johns Hopkins Ciccarone Center for the Prevention of Heart Disease, says about vaping “there’s almost no doubt that they expose you to fewer toxic chemicals than traditional cigarettes.” [9]
Altria surveyed the landscape in 2017 and determined that acquiring a stake in JUUL was its best way to position itself for the future. Since then, JUUL's name has been dragged through the mud and associated with many teen deaths. However, these deaths were later determined to be caused by unauthorized THC products unlinked to JUUL [10]. JUUL's case for harm reduction in the nicotine space is still intact.
The FTC filed an anti-trust case recently attempting to block Altria's stake in JUUL [11]. This case is due to be heard this spring. The uncertainty around JUUL's future has weighed on $MO, but in my opinion all outcomes of this case are positive:
1) Altria is forced to divest its stake in JUUL
This is not ideal, but as part of the JUUL acquisition, Altria agreed to not compete in the vaping space against JUUL. If Altria is forced to divest, it can capitalize on the recent decline in the quality and brand value of JUUL (just check out juul to see the declining sentiment around the brand) to bring its own high-quality product onto the market.
2) Altria is allowed to keep its stake in JUUL
In this case, Altria can capitalize on JUUL's troubles by acquiring a larger stake in the company at a discount. Altria can then flood JUUL with the cash it needs to help rebuild its quality and brand. This is the ideal case in my opinion, for both JUUL and Altria.
Setting aside JUUL for the moment, Altria has the exclusive rights to distribute in the USA Phillip Morris's FDA-approved IQoS product [12]. This is a "heat not burn" product that is more similar to existing cigarettes than vaping, but still reduces the number of harmful chemicals inhaled. This product is already popular in Europe and Japan, and is just beginning to be marketed in the USA. One major advantage of this product is that it produces no smoke, and so may potentially end up being allowed in restaurants, bars, and offices.
3) Altria is poised to win big if marijuana is federally legalized
Altria is the one company with the regulatory experience and distribution networks necessary to gain substantial market share in the nascent marijuana industry. Altria has been quietly filing patent after patent for THC and CBD vaping devices [13]. In fact, people in the fledgling marijuana industry are so worried about Altria's entry into the market that Senate Majority Leader Chuck Schumer, when speaking about his upcoming federal legalization bill, recently said "I don’t want to see these big tobacco companies coming in and shoving everyone out" [14]. (Note however that, while this position may play well with Senator Schumer's base for now, having a marijuana industry that is run by well-established and responsible companies is ultimately the best outcome for public health, and so it is unlikely that any steps will be taken to bar Altria from competing in the free market of marijuana products).
4) Michael Burry's Scion Asset Management is heavily invested in $MO
Would this really be WallStreetBets if I didn't mention Michael Burry? Burry's fund Scion Asset Management had 5% of its portfolio in $MO as of Q3 2020, making Altria its 13th largest holding [[15](https://dataroma.com/m/holdings.php?m=SAM). For context, this is about half the weight that Michael Burry's fund had in GameStop during the same quarter.
If nothing else, this is a good sanity check on the analysis here.
Summary
In summary, it's likely that the true value of Altria's core business is closer to $65 than the current price of $43. Add on top of that the potential for success in the vaping category, and the potential for growth into the marijuana market, and it is easy to see $MO adding an additional 20-30B in market cap to reach a price of $90 by 2023.
IV for 2023 LEAPs sits at ~20%. MO Jan 2023 65c's are currently priced at $0.77. If Altria reaches $90 by 2023, these options will be worth at least $25. This would represent a >3,100% return.
For this reason, I believe that Altria LEAPs represent a unique opportunity for asymmetric upside. Please let me know your thoughts below, I'd appreciate counter-arguments that highlight any flaws in the reasoning outlined above.

My name is Jared A. Brock. Having just turned 35, I sat down to reflect on everything I’ve learned so far and made a list of the things I wish I learned far sooner. None of these are rules or commands for you to follow, just personal reflections from a decade of journaling. I hope they save you a lot of time, energy, and struggle:

1. “Save the best for last” is terrible advice.

A French monk taught me this one. Every morning, I put on the newest pair of socks in my drawer. Why wear the rattiest pair? When I sit down to eat, I eat the tastiest bits first. Why let them get cold? After every shower, I put on my favorite clean t-shirt. I have a great bottle of 10-year-old Laphroaig scotch in my cupboard, but I probably won’t drink it for months because I received two bottles of reactor-aged Lost Spirits single malt for Christmas.
Why? Because life is hard enough and we aren’t promised tomorrow. This doesn’t mean we should throw caution to the wind and “live in the moment” at all times, but it does mean we should try to find the golden middle and glean a little bit of pleasure from every day we’re blessed to live. “Save the best for last” is poverty-mentality thinking. It expects worse in the future. Enjoy the best right now — in your marriage, parenting, work, travel, faith, friendship, contribution. Keep all the chips on the table. Be ready at all times to leave without regret.

2. Tools use us.

A hammer literally cannot hit a nail without using a human. A saw cannot cut through a board without using a human. A phone cannot deliver ads without using a human.

3. Avoid false dichotomies.

When given two great options, choose both. When given two horrible options, choose neither.

4. Failure is overcome by one word.

“Next.”

5. Ambition is ruinous for your happiness.

Most goal-setters (myself included) live much of life in anticipation of tomorrow, and when that day arrives, they’re either disappointed by their failures or underwhelmed by their successes.
Instead: trust the process. Whiskey, pasta, bread, beer, and cereal all require just two ingredients — wheat and water — but the outcome is completely different based on the process. Identity precedes action. Determine what you want to be, then find the process that will get you there every single time.

6. Forget what the market wants.

Listen to your gut. Your body knows the difference between good and great. Someone said you should never record a song or code an app or write an article unless it makes you laugh, cry, or orgasm. If an idea doesn’t move you, it won’t move an audience, no matter how “commercial” you think it is.

7. Give yourself a shove.

The best way to eat more candy, drink more vodka, and smoke more cigarettes is to leave them in the middle of the kitchen counter.
You get it. Willpower is useless. Instead, line up a series of little nudges to automatically get you through your day. If you want to work out, leave your shorts by the door or your cleats in your fridge. My blue diode glasses rest on top of my laptop so I have to protect my eyes before logging online. I can’t not see my vitamins when I brush my teeth, or chia seeds when I reach for the Brita. There’s a book beside my bed, toilet, desk, and car’s gear shifter.
Line up enough nudges and you can shove yourself in the right direction.

8. Grandma didn’t use toilet paper.

She used pages from the Sears catalog. Splinter-free wasn’t available until 1935. The Romans used sponges. The Greeks used clay. Francois Rabelais recommended using “the neck of a goose.” Arabians used their left hand.
Never assume our extremely unique cultural moment is “normal.”

9. Ninety-nine isn’t enough.

Water boils at 100 degrees Celcius. The difference between 99 and 100 is the difference between zero and one. Not-boiling, boiling.
Corollary: 101 doesn’t make it any more boiling.

10. Old people know better.

Honoring our elders is one of the most underrated practices in our newness-obsessed society. Sure, there are a ton of old crazy far-right conspiracy theorists, but there are also good people who have survived four wars, six recessions, and twelve presidents and are somehow still smiling. Get to know them.
Also: meet your old-person self. I try to invent a new word every week — one of them is preflection. To ponder the present through the eyes of your future self. Take an hour in silence to listen to your eighty-year-old self. They might know something you don’t.

11. Fire all your employees.

The employer-employee relationship creates an unhealthy power dynamic between humans that simply didn’t exist when we worked cooperatively to feed our clan or village. I love my work life so much more now that I only work with independent entrepreneurs who are my equals. For me, it’s either a one-man show (my writing business), an equal partnership (my film company), or a co-operative endeavor. Life’s too short to be a boss or be bossed around.

12. Accept that you are a voracious locust of doom.

Nail a roll of paper to the wall and write down everything you consume for a year — food, toilet paper, electricity, car fuel, movies, music, social media content, other people’s time, everything. See what I mean?
Saint Augustine said that the human heart can only fully be satisfied by one thing aside from God himself: everything. All the sex, all the money, all the power, all the possessions, all the glory. All of it. Nothing short of everything could ever fully satiate the human heart. We are wired for more.
Understanding this truth is the first step toward real contentment.

13. Awkward is awesome.

My best friend says that The Office gave society a beautiful gift: the ability to embrace cringe. When you meet someone new and it’s slightly weird, pretend you’re Michael Scott. Just glory and bask in the discomfort.
You can awkward-proof your life by being bold: Ask for discounts. Ask for refunds. Ask for phone numbers. Ask for pay raises. Ask inappropriate questions at inappropriate times. Lather yourself in awkward and pretty soon nothing sticks.

14. Happiness isn’t the purpose of life.

Hitler really was following his bliss by offing millions of Jews. I’m sure Jeffrey Dahmer genuinely enjoyed the taste of human flesh. Bernie Madoff seemed content to bilk charities for decades.
Happiness isn’t the purpose of life. It’s not even in the top ten. Happiness is a seasonal fruit, not a foundational root. Find firm and fertile ground.

15. There is no ugly.

My grandpa re-proposed to my grandma on their fiftieth wedding anniversary and called her the most beautiful woman he’s ever known. Old wrinkly grandma? Yes. Because we choose our definition of beauty through our thoughts, disciplines, habits, and patterns, be they conscious or otherwise.

16. We are what we consume.

The statistical average American is a walking bodybag of sugar, alcohol, caffeine, porn, pills, and digital stimulus. Imagine how different life would be if our only inputs were nature, sleep, sunlight, organic food, and embodied human interaction?
Guard your inputs carefully.

17. We’re going to die quite soon.

Make sure you live first. Practicing memento mori will help.

18. Fame is poison.

One in four Gen Zers thinks they’ll be famous by age 25. One in 3.9999999 Gen Zers are going to have a miserably disappointing life.
Why do people desire the attention of strangers? Because we all need to love and be loved, to know and be known, but are too afraid to risk personal heartbreak to seek it out. Attention is not affection. Influence is not intimacy.

19. Boomers are to blame for half our troubles.

The Me Generation took a free ride at the planet’s expense and are hellbent on taking the rest of it with them. They’re statistically low on empathy — blame the lead, asbestos, and hairspray if you must — but at least acknowledge the reality that life is hard for everyone, and no one has it easier.

20. Children are dope.

Kids are the blood transfusion in our sick system. We need to stop manipulating, brainwashing, colonizing, and propagandizing them, and learn from them instead.

21. It doesn’t have to hurt.

Joy is a choice.

22. Watch comedy before calls and meetings.

Five minutes of gut-busting laughter will prime you for even the most tedious conference call. Your co-workers and customers all have tough lives like everybody else, so brighten their day by pre-brightening your own.

23. No ragrets.

Tattoo it on your neck. Most people play it far too safe. Instead: optimize your life for the least number of regrets and the most amount of selfless contribution.

24. There are better ways to vote.

I’ve manned several local voting stations, and I’ve also hob-nobbed with politicians in Canada, America, and the UK. The reality is that they don’t work for us. They work for their corporate sponsors and private interests.
Democracy isn’t dead. It just hasn’t happened yet, with all attempts to date being stillborn or aborted. Democracy = one voice one vote. Athens wasn’t a democracy — women, slaves, and tenants had zero say. America isn’t a democracy either — no representative system is, because it’s far too easy for private interests to buy politicians. The charade of voting is illusory. All elections are sham elections.
So what to do? Vote with your money and time and attention. One sham vote every four years versus tens of thousands of dollar-votes each year? It’s a no-brainer. My wife and I haven’t stepped foot in a Walmart in more than a decade because thousands of its suppliers are based in China, the billionaire heirs are anti-democratic tax-avoiders, and they treat their employees like indentured servants. Vote for pro-democracy third-party candidates if you must — just understand the game, and vote in the ways that actually matter.

25. Everything easy has already been done.

So run a little further.
And if it hasn’t been done, it won’t be as easy as it appears. The question to ask is: what’s been standing in the way this whole time? Achievement is all about knocking down obstacles. Just make sure what’s on the other side is rightly worth the effort.

26. Broccoli still tastes terrible.

But you’re not a child anymore. Adults do hard things.

27. Fixed-order scheduling > fixed-hour scheduling.

Discipline is great, but it’s also subject to the law of diminishing returns. Life is just too dynamic to schedule with military precision. Free yourself from the tyranny of “only people who wake up at 5 AM are successful.”
All hours are not created equal. It depends on your sleep drive and chronotype. Know yourself. Unapologetically get more sleep, then do your best work at your best time in your best state.

28. “Freedom” isn’t freedom.

America wasn’t founded on freedom. America was founded on violent autonomy.
The ancient Greeks had an entirely different definition of freedom: it was the ability to choose the right regardless of circumstance.

“We talk about freedom all the time, but we’ve stopped talking about freedom a long time ago. Now we’re talking about autonomy. Freedom is different than autonomy. Freedom has boundaries. Truth is one of those boundaries. And morality is one of those boundaries. Autonomy is the ability to do whatever you want whenever you want in whatever way you want. The problem is this: If I’m autonomous and another person is autonomous, and I have preferences and those matter more than the truth, and that person has preferences and their preferences matter more than the truth, when two autonomous preference-seeking beings come together and their preferences don’t match, who is going to win? If truth is on the bottom shelf, truth won’t decide. What will decide will be power. And isn’t it ironic that in our quest for “freedom”, someone gets enslaved?” — Abdu Murray

29. The Marines were right: slow is smooth, smooth is fast.

As teenagers, my friend Tyler and I were in a hurry to get somewhere quickly so we drove 120+ miles per hour for forty-five straight minutes before nearly crashing when the speed burned a footlong gash through the tire. By the time we replaced it with a spare, we were late to our destination by more than an hour.
But nevermind driving. Pump the life-brakes sometimes, or at least, let off the gas. You might get there faster, with less wear-and-tear on the engine.

30. The quest for wealth is destroying life.

We’ve commodified land, water, shelter, clothing, art, time, and nearly everything else. Very little remains, and it’s amassing into fewer hands.
We need a shared global vision. My invented word for it is benevitae: the sustainable flourishing of all creation. Our collective goal should be socioenviroeconomic sustainability. Where to start? We’d do well to let biology determine ecological sustainability and real democracy to determine economic fairness. Our current trajectory is worse than the Space Shuttle Challenger.

31. Most “leaders” aren’t leaders.

Celebrities, politicians, and book-hocking business gurus all call themselves leaders. They’re not.
Real leadership is influence that serves. True leaders are selfless and servant-hearted. They put the best interests of others ahead of their own. Politics and media, by comparison, attracts sociopaths like flies to firelight. Never give power to those who seek it. Nearly everyone worth following is dead.

32. Divide-and-conquer is a business model.

Near the end of high school, dozen friends and I binge-watched multiple seasons of LOST in our friend Mike’s basement. It was one of the most hilarious, riotous, enjoyable experiences we had as a group.
And it was the last show we ever watched together.
People used to go to restaurants in large numbers, to the movies by the dozen, climbing over each other for one of the limited video game controllers, packing out our churches, cheering on our sports teams by the busload. We were almost never alone, and we were far happier. Now we order in, watch Netflix, stream Minecraft, catch the highlights, watch porn, and go to bed. It’s killing us.
Resist the urge to be alone. It’s too easy, and it’s the exact opposite of what we really need. The #1 thing that’s correlated to human happiness is human togetherness.

33. Self-improvement won’t save us.

The great lie of individualist-consumerist culture is that we can improve our way to personal perfection and communal utopia. But it’s incrementalism at best.
It’s just chasing infinity.

34. We know nothing +/-.

On the scale of all that is known, and all that is knowable, our individual understanding is essentially mathematically zero. The entirety of human knowledge is a rounding error.
This is the beginning of humility.

35. The sun is not on fire

I was at an observatory in the Davis Mountains in Texas, and it was the first time I’d paid attention to astronomy since grade school. For three decades, I’d wrongly assumed the sun was a giant ball of flames.
But there’s no fire in space because there’s no oxygen in space. (It just looks like fire because of how our eyes perceive light through the atmosphere and prism.) As I stared at the real-time image of the sun on the observatory wall, I nearly wept. The sun actually looks like a giant, boiling, grey brain.
And then it hit me: I have so many assumptions to set aside and so much left to learn. So pay attention. Don’t worship the “question everything” mantra, but instead spend your life seeking truth, and wisdom, and understanding.
You know what you need to do to get where you want to be.

Credit: u/LobsterAfter
Reddit DELETED my ENTIRE ACCOUNT after I posted this describing the tactics of the paid WS troll army. So, like them, I bought a fake account and will repost it. F U Trolls - two can play this game!
PLEASE SAVE THIS u/mmanseur was my handle. I argued in support of GME and helped identify paid trolls in the newer posts. First, I was shadow banned earlier today from WSB, then permanently banned an hour later.
Then the full account was suddenly deleted. As a reference, I accumulated 14K karma in total but 12K in the last 10 days discussing GME positively and targeting the trolls. I don’t care about the karma (clearly it can be bought), I just wanted to explain the nature of my posts/comments and why they hate me.
BTW, if the mods delete this or reddit deletes this account, I’ll just buy another fake account and repost it. (FYI I have no idea what’s in this account’s comment history nor do I care - Edit: I purchased one rather than create a new one in order to satisfy any karma requirements on subs but I believe WSB is reviewing all posts now before submission. I could not get this by the mods)
Original Post with small changes:
{{{Troll Warning Regarding Meme Stocks
I assume many already know but I will post this for the broader reading audience: A large and well organized army of trolls with a singular agenda have flooded this sub (WSB) over the last week. Their only goal is to convince people to sell the meme stocks. I’m not saying that you shouldn’t do whatever you want. This ape will hold. I just want people to be aware of these attacks so that they make informed decisions and discuss accordingly.
They use several tactics that I’ve noticed (so far):

1. ⁠insult and demean or say you are in a cult
2. ⁠Faux we-care-about-you advice.
3. ⁠divide and conquer with the use of GME and amcstock. These may have started innocently but the trolls are pushing them strong. It’s easier to drown out your voice when you are split into different groups.
4. ⁠accuse the many redditors calling them out of being the shills themselves so as to confuse the reader ( go through comment histories to verify these things if you have doubts about intentions).
5. ⁠distract with FOMO on other plays
6. ⁠faux long and supportive conversations amongst themselves so as to give the image of a growing or shifting consensus.
7. They attack newbs so as to try and drive them away. (Btw, everything has terms of use. Abide them and tell anyone bothering you to go f themselves if they try to shoo you away)
8. State (even kindly and empathetically) that the HFs and WS have the high ground in life and its unwise for an ape to think it could ever really hold the high ground over them.

Some giveaways are the super high volume of comments (all along the same message) that they post. They also lack an understanding of the differences between investing and this sub (WSB) or don’t understand the flair system.
Another clue is their outright jackassery and incredible rudeness.
They are also particularly high in volume on the new post filter since they are trying to poison the message upstream so as to control it downstream. You’ll notice their unwitty and boring comments instantaneously have up to 15 or 20, even 30 likes within 5 minutes so as to try and maintain top of the page status to deliver the message throughout the day. They are also the ones posting most of the crappy posts we are seeing. This is all an attempt to sway the broader reading audience...’hearts and minds’ type stuff.
Their singular message is a great aid in identifying them BUT you must be careful because there are a few (very few imo) organic members who just want to talk and disagree. These genuine people are being totally drowned out by disingenuous trolls. They are being victimized too here along with everyone here organically.
However it is important to note that most normal human beings don’t spend all day bashing things but rather will go somewhere or into a specific post where their interests are shared. These people spending all day every day within GME (and other meme stocks) posts to deliver that message (to sell) are trolls.
Why are they doing this? Simple: because they know that they cannot cheat forever, otherwise they just would without any of this...and most importantly, there is a lot of money on the line. Not our investment money, which they always already get. THEIR MONEY.
Why are they getting more aggressive? Idk for sure but it indicates to me that they are running out of time.
Short squeezes are irregular but not abnormal events. They’ve happened plenty of times without everyone flipping out and cheating like this in front of everyone’s eyes, without hiring teams of people to convince anyone to sell or attack online chat boards.
So what gives?
All of this lets you know that the apes do have the high ground. That the apes have the HFs by the balls and GME is no ordinary situation. This ape will hold and continue to make them squeal.
Please add any further notes regarding troll behavior that you may have noticed.
If you're dumb enough to think I’m a financial advisor, gtfo.}}}
NEW MATERIAL: I have learned from personal experience that fake accounts that are over 2 years old with more than 10,000 karma cost about $150. Think about how much money these people are spending on this disinformation campaign.
Always remember they are doing this because there are BILLIONS AND BILLIONS at play.
They are fighting hard. I don’t care if they delete this…I can buy a new fake account. This one only cost $14.99. Ban my IP…I’ll get around that too.
I'm glad they are revealing their desperation. I would like my reddit account back but I want my bananas on the moon more.
HOLD STRONG APES!!! WE ARE WINNING!!!!!!!
UPDATE: They just banned this account from WSB bc I posted this in the comments of three or four posts...I believe all posts are being reviewed in WSB so I could not post this. Please feel free to do so if you can.
UPDATE AND DISCLOSURE: I hold both GME and AMC.
EDIT: The markets that allow you to purchase account names also sell upvotes. I don't know how that functions exactly but they are not expensive.
Tldr: 🦍🍌🤚💎🤚
EDIT (me this time): Thanks for the awards.

Greeting Theta Gang boys and girls,
I hope you're well and not bankrupt after last week. I'm just now recovering mentally myself. I saw a few WSB converts and some newbies asking for tips, so here you go. V2 of my Options guide. I hope it helps.
​
I spent a huge amount of time learning about options and tried to distill my knowledge down into a helpful guide. This should especially be useful for newbies and growing options traders.
While I feel I’m a successful trader, I'm not a guru and my advice is not meant to be gospel, but this will hopefully be a good starting point, teach you a lot, and make you a better trader. I plan to keep typing up more info from my notebook, expanding this guide, and posting it every couple months.
Any feedback or additions are appreciated
Per requests, I added details of good and bad trades I made. Some painful lessons learned are now included. I also tried to organize this better as it got longer.
Here's what I tell options beginners:
I would strongly recommend buying a beginner's options book and read it cover to cover. That helped me a lot.
I like this beginner book: https://www.amazon.com/dp/B00GWSXX8U/ref=cm_sw_r_cp_apa_OxNDFb2GK9YW7
Helpful websites:

• Tasty Trade (TT) and Ally Invest have helpful articles and videos.
  • https://www.tastytrade.com/tt
  • https://www.youtube.com/c/tastytrade1/featured
• Ally training:
  • What is options trading? https://www.ally.com/do-it-right/investing/trading-options-for-beginners/?CP=EM2012111
  • Top 10 options mistakes: https://www.ally.com/do-it-right/investing/top-10-option-trading-mistakes/?CP=EM2012111
• 3 common option mistakes: https://us.etrade.com/knowledge/library/options/common-mistakes-options-traders-make
• Common options strategies: https://www.optionsbro.com/basic-options-strategies/
• Investopedia has tons of great investing info for stocks and options: https://www.investopedia.com/
• Kamikaze Cash Theta Gang Videos: https://youtube.com/playlist?list=PLOweupE79XXiBaeH_xBpkUcYUsrAaKQen
• 20 rules of professional traders: https://www.investopedia.com/articles/active-trading/022715/20-rules-followed-professional-traders.asp

Don't trade until you understand:

• You can lose your entire contract value when buying.
• You can lose a lot of money when selling "naked", theoretically unlimited.
• How option expiration works.
• Theta (decay) and how it works. This is imperative since it's attrition when buying and a payout when selling. https://www.optionseducation.org/advancedconcepts/theta
• DTE: Days till expiration/expiry
• Options positions with respect to price:
  • ITM: In the money; strike is below stock value. Signif
  • ATM: At the money; strike is just at or above the stock value, often very highly traded. Can be very effective with moderate - long term expiry.
  • NTM: Near the money; strike is above the stock value, but fairly close. Slightly unofficial term.
  • OTM: Out of the money; price is at least a few strikes from the current stock price. I would say 10-30% over stock price.
  • Very OTM: Not a real definition, this is essentially a lottery ticket. Cheap, but almost certain to expire worthless unless there is explosive movement.
• Understand delta in general and how delta changes with ITM and OTM options.
• Understand all the greeks at a high level, as you get better understand them well. The greeks: https://www.optionsplaybook.com/options-introduction/option-greeks/
• IV, IV crush, and how IV affects pricing. In general, you want to sell when IV is high and buy when the IV is low. Increasing IV is good for held calls/puts. IV drop or crush is generally good for sellers.
• Selling options can be quite beneficial. Once you have a good general understanding, lookup thetagang . Kamikaze Cash has good youtube videos on most theta strategies (linked above). I personally believe selling options (especially cash secured) is much safer and can consistently make you profits. Θ Gang 4 life.
• FOMO and how to avoid chasing a dangerous trend. DO NOT CHASE FROM FOMO!
• What intrinsic and extrinsic value are. Know how they are affected by being exercised/assigned and how theta affects them.
• Understand that some of WSB recommendations are straight up high-risk gambling and factor in the information accordingly. Be careful with Meme stocks and the survivorship bias on YOLO plays. However, I love the sub and think it’s hilarious. It has a lot of valuable information / DD if you are comfortable with the “colorful” language. It’s also great if you like rocket ship emojis.

Basics / Mechanics

• Understand the 4 "main" option types. Buying or selling a call and buying or selling a put. Spreads and more complex multi-legged option strategies are based off these in some way (see below)
• You can sell calls with 100 shares of stock or if you own an underlying longer term option; see LEAPS and PMCCs later. Selling calls naked is incredibly risky and often requires Level 4 (very advanced) permissions and usually a lot of capital. I will literally never sell calls naked since I don't want to ruin my life and end up living in a dumpster eating saltine crackers.
• Puts can be sold/written cash covered (cash secured), which means you have the cash in your account to buy 100 shares. Your broker will put this money on hold until the trade is closed. Puts can be sold "naked" using Margin and Level 3 (with most brokers). Your broker will hold a percentage of cost of 100 shares (often 30-40%, 100% on meme stocks) allowing you to sell more puts. This increases your available capital/power as well as increasing risk.

General Tips and Ideas:

• Don't EVER leave (short) spreads open on expiration day, close them. (more details below)
• Start off trading very small. Slowly build up over weeks / months. You need to get accustomed to a fifty dollar swing a day, then a few hundred, then a few thousand. You need to ensure you don't get emotional (see below). I started trading options with 5k, then 25k, 50k, and later over 100k. I added my own funds over time and used my gains to build my account. Don’t go all in immediately, that’s dangerous and unwise.
• Especially as you build up the amount of money you have invested, keep it diversified among several stocks.
  • Don't go all in on one thing, ever. Be able to take a hit from one stock and not mortally wound your portfolio.
  • A company may be doing great, then there's a major product issue out of nowhere. If you are overexposed in one stock this can really hurt you.
  • I had to roll options I sold that were about to expire completely worthless because FDX's CEO changed and the stock took a hard dip.
• Don't trade emotionally. If you realize you are emotionally trading for vengeance, you should probably exit the trade and cool off for several days with that stock. Same if you get caught up in a wave of hysteria.
• Have a plan for every trade, ideally with entries / exits that are specific values, ranges, or a set condition. This helps remove emotions. This is super important for strong movements and high volatility (see later).
• Use an options profit calculator from your broker or an online one before entering a "new" trade, especially a complex multi legged trade: https://www.optionsprofitcalculator.com/
• “Rolling” an option: Closing your existing option and opening a similar one at different strike and/or expiration.
  • Rolling a call “Up” would be selling a call you own and buying a cheaper call at a higher strike.
  • Rolling a put “Down and out” closes your original one and buying or selling one at a lower strike at a longer expiry.
  • Better broker interfaces have a literal “Roll” button. I know E-trade does. You can manually do it by selecting relevant contract legs.
• If you have a losing trade, re-evaluate it. If your initial assumption is definitely incorrect, close it. Don't stay in losing trades forever and lose the entire value of the option over stubbornness. If you re-evaluate and you think your assumption was right, hold, potentially consider adding another cheaper option (or buy another call / put). Rolling out sold options can help here.
• Don't try to day trade, especially with options. It's statistically unlikely to be profitable. Day-trading with options introduces extra liquidity risks and is dangerous, especially with spreads.
• Try not to over-trade, you'll likely mis-time the market over time. When I get emotional I over trade, then lose additional money on wash sales. If you scale your entries into positions it should help alleviate your desire to exit positions when they turn badly against you. Whenever I buy calls I do it at larger increments after W almost made me loss my hair; luckily it eventually came back.
• NEVER enter a position on a stock you have no idea about, especially when you read about it online or heard about it from some rando.
• At market open options contracts are often volatile and inflated. Buying during this time can be more expensive. Options are usually cheaper mid-day, I read somewhere 2-3PM is cheapest. I’ve had success around 12-1PM EST after prices settle.
• Try wheeling on cheaper stocks once you get all fundamentals down.
• When selling puts if you are very bullish consider "doubling down"; note this is higher risk. Use the credit from your put sale to buy shares or a cheap call. This can be roughly inversed with puts, except I wouldn't ever recommend shorting shares.
• Learn from your mistakes. You can’t go back in time and beating yourself up (to a point) is useless. Make a physical &/or mental note of it so you don’t do it again. If you don’t learn from it, then beat yourself up so you won’t do it again.
• If you have friends that like to trade, I find it helpful to discuss strategies and planned plays. I talk openly with my close friends about my current holdings and planned trades, it helps keep me accountable. If I get a wide-eyed look, I might be doing something excessively risky or stupid. I’ve over-leveraged myself in calls twice and I knew I shouldn’t have done it both times. When I tell my friends what I did and I’m embarrassed, it exemplifies the face that I shouldn’t have done it in the first place. You will also get ideas for new strategies or plays from them. It’s good to stay versatile and use multiple strategies when appropriate. Beware of group think/echo chambers.
• I recommend NEVER telling someone what to buy/sell and when. I’ll tell people MY plays or what I like and why, but I will not encourage them to emulate what I do. Depending on the audience, I’ll tell them my exact positions along with my exit and entrance strategy. With closer friends I’ll offer my thoughts on their trades (if asked). If my friend is doing something really risky (one of my friends does some scary stuff) I may ask them if they want my advice, and provide it, especially if they overlooked a risk/event. I will not encourage someone to execute/enter a trade since it has a high potential for hurt feelings or animosity all around.
• Don’t fall in love with a stock. Just because something made you money before and you have high confidence in it doesn’t mean it will keep performing. I joke that FDX betrayed me when it started dipping and losing me money. I was over-confident of its bounce-back and sold too many puts too quickly. I’m in several losing trades because of it. However, I will keep good stocks in my rostetracking list or try different strategies or re-enter trades when they change their behavior.
• As you start to both buy and sell options and get more experience in general, you'll start seeing the two sides to every trade. You will likely start adjusting your strategies or trying new trades out because of this. Things will likely click one day. Most/all the greeks and options concepts will become almost second nature. For me this was when I could build an Iron Condor from scratch, which was a watershed moment involving a good understanding of many strategies.
• Understand Liquidity and volume.
  • Trading in low volume, low open interest contracts results in wide bid/ask spreads and difficulty having your contracts filled. Look at all the data for a contract, not just the strike and price.
  • Monthly Expiration dates typically have better liquidity.
  • Multi-legged trades (Common examples are 2-legged vertical spreads or 4-legged iron condors) have more difficulty being filled, especially on bad brokers like Robin Hood. Having very liquid options for all legs is extremely helpful in obtaining timely and well-priced fills, which maximize your potential profits.
• Time in market vs timing the market:
  • It is extremely difficult to time the market perfectly. If you wait for the perfect opportunity forever, history has proven you will miss out on gains. Keeping all your money out of the market has proven to be ineffective. Now if there is something serious happening with a stock/the market (like say a new pandemic), don’t go all in. I recommend entering incrementally at dips. If the stock has huge upside potential it may never go down, so it might make sense to partially enter at the current price.
  • IMIO selling puts is a great strategy to get into a stock you like, or at least make money off it. I think buying stock in lots of 100 is usually for suckers. Selling an ATM or ITM put (assuming the math works out) on a stock you were going to buy and hold is ALMOST free money.
  • I recommend keeping some cash available regardless. If you have a very large account or expect a downturn, hedging with indexes like QQQ, SPY, or VIX or calls/puts may be wise.
• Every trade can't be a winner. You will take some losses, you must get used to it. I don’t like having a realized loss of 1K or more on any trade. However, this will happen, especially with larger accounts.
  • As long as you win more often and beat the S&P that year I consider it okay. I’m kind of aggressive, so I consider 20%+ annually good. 30%+ annually is great. 40%+ and I’m dancing. After trading options I am almost baffled by my old belief that 5% annual returns (mostly from dividend ETFs) was “good”. That’s nothing to me now since I’m willing to take risks. Note: While lots of people danced in 2020, realize that’s an insane Bull Run year and is atypical.
  • Adhere to your own risk tolerance and never over-extend yourself, especially with margin use. Don’t make huge gambles leaving you uncomfortable. Only gamble with money you are willing to lose.
  • My personal strategy is to make safer gains for the year and then enter slightly riskier strategies using those gains. I can be slightly-moderately more aggressive and compound my gains. For me I often sell puts to make money, then when I see a big opportunity I’ll sell a put and buy an OTM or moderately ITM call.
• Understand it’s not safe to try and get rich overnight. However, once you hit big “steps” things may start to snowball. You can enter more positions and take more risks if you choose to.
  • For me this when I hit 50k, then 100k. I was able to balance low and moderate risk positions to more significantly grow my account. I’ll even do a high risk thing now and again because my gains can absorb it (assuming I have them).
  • I can’t wait to get to 250K, then 500K. I know it’ll take quite a long time, but I am confident I’ll eventually be able to have 500K and (hopefully) 1M in my non-401k trading account with gains and additions from my job. I can only imagine how “dangerous” I will be with that kind of capital.
• If you missed "the next big thing" like AAPL, TSLA, or the time machine I’m building in my basement. Don't get upset, learn from it. Adapt and become a better trader for next time.
  • Figure out why a company was so promising, before they mooned. Determine how you would have traded differently in hindsight. Apply those lessons to the next company you believe has long term growth prospects.
  • For me that's putting in 1-2.5k towards shares and/or buying LEAPS on it. Depending on my bullishness I may buy “cheap”, fairly far OTM calls. The far OTM options are sort of lottery tickets. If I'm right the (relatively) low cost will have explosive profits; if I'm wrong, they didn't cost that much so it's a calculated loss I’m willing to accept. For more serious bets I’ll buy ITM LEAPS to run PMCCs on. I also like to buy 1-2K in my 401k for very long-term plays.
• The stock market hates uncertainty, it seems to crave the status quo. A shakeup can potential tank a stock, even if it's nothing. With shares you can wait it out, but this can be problematic for options. If you see volatile/uncertain times ahead (politics, disease, manufacturing, earnings, etc.), you might want to reduce your overall portfolio risks or hedge.

Profit Retention / Loss Mitigation

• If selling options, it is a viable strategy to close early after a large gain with many DTE left until expiry. See TT videos / strategies on this.
• Don't hold options through earnings unless you literally want to gamble. I like playing on earnings run ups, but that can be risky.
• If you hold options through earnings, IV crush will happen immediately afterwards, devaluing the option. However, if the option is profitable enough, IV crush won’t matter, which will still make money for a call buyer. A sold put sufficiently far OTM will benefit from IV crush, even if the stock dips after slightly bad or lukewarm earnings.
• Don't throw good money after bad. Don't gamble on a recovery if your assumption appears to be wrong or the market is flat out tanking. If you are wrong and still believe in the company, wait twice as long as your original plan (wait for your 2nd entry point vs 1st) before adding to your position.
• Consider using stop losses to lock-in profits on rides up or sometimes use them to prevent losses. Note, stops can be easily triggered in volatile options. Now when I'm up a lot on calls (especially around earnings or large momentum run-ups) I always set stop losses. I have been burned too many times. In December 2020 I didn't set a SL on several thousand dollars of FDX calls I was already up on and I "lost" ~$5K of unrealized gains. If you're up big, don't get too greedy.
• A possible strategy if a stock is on a tear and you have multiple options open: Close some positions (I prefer to do this incrementally if the stock has momentum), but leave 1+ open in case the stock goes into outer space/the floor. Next, set a stop loss with a little buffer below its current movement / range so it doesn't get hit unless the stock falls hard. Finally, watch the stock closely and if it keeps rising, keep moving the stop loss up in little bits incrementally. This will let you keep more profits on a hot streak, but give some protection and secure more gains. It will also help eliminate FOMO if a stock exceeds your expectations.
• Have rules when to roll out, down & out, or up & out. I like TT’s roll at break even or at 1x loss and to always roll for a credit (or for me a very minor cost). Obviously these rules need some monitoring. Know your stocks, the news, and technicals so you don’t jump the gun.
  • If you roll early for a credit and you’re right, it’s not the end of the world. You’ll just need to hold longer, which will obviously tie up capital. Sometimes it’s better to tie up some money (especially if you aren’t paying interest) than eating a huge loss.
  • Rolling too late can be worse though. I currently have a very underwater FDX put I sold that is over 2x loss, rolling it does almost nothing unless you want to pay a debit or extend it extremely far out.
• On huge options gains, I strongly you recommend taking profits by rolling up/down or incrementally sell your contracts at several different prices (this is why having multiple contracts is nice).
  • Rolling up involves selling your initial call, then using a fraction of your proceeds to buy a cheaper, further OTM call with the same expiry; puts are inverse this. When rolling up I like to ensure the new option’s cost is 15-40% of my realized gains. I’ll buy a more or less expensive new optoin based on my convication to the stock and predicted movements. You can also roll up and out to get a further expiry and strike.
  • This is monumentally important if you are playing with incredibly high rising stocks or during a short squeeze.
  • Sad story time: I completely screwed up when I forgot to roll up, twice, during the GME gamma/short squeeze. I didn’t take my own advice; I didn’t have a real exit or transition plan and I got emotional. It all happened so fast and I was at work; the insanity of the run up and subsequent gamma squeeze caught me off guard. I should’ve clocked out and thought through the situation for 15-30 minutes to form an impromptu plan, then executed trade(s). My moderate risk tolerance coupled with my desire to take profits took over. When the stock partially cratered after a run up, I sold to retain gains. In the heat of the moment I thought the squeeze was squoze and it was going to plummet into the ground and I wasn’t being rational.
    • On 1x 4K call I would’ve made an additional 15-25K if I rolled up to a cheaper contract with some of my profits.
    • I know I missed out on significantly more with a 2nd call I had. Depending when I rolled it, it would likely have been an additional 25-50k in profits.
  • I talked about learning from your mistakes above. This mistake is branded into my brain due to the massive gains I missed out on by not rolling up. I’m furious with myself as I write this 1 week after the GME gamma squeeze, I’m a planner and I didn’t plan. If anything I own is significantly up ever again, I’m rolling up (or at least setting a stop loss). If necessary, I’ll roll up a trade multiple times to keep extracting profits.
  • Learn from my mistake so you don’t miss out on gains too. I strongly recommend rolling up when you are up big on a call / roll down when you are up big on a put. This enables you to take profits, stay in the game, and keep extracting more gains.
• If you trade a lot of options, talk to your broker about a discount. I was getting the standard $.50/contract with E-Trade, but I traded over 300 contracts a quarter and was able to get the fee reduced by over $.10 by just asking. I am now doing more spreads and condors, so once my volume gets very high, I’ll ask again.
• If you have a broker that isn’t great and you want to switch, leverage your current trading fees to the new broker. Tell them you’ll move over $### thousand if they beat your current options trading fee per contract.

Trade Planning & Position Management Tips

• As you gain experience, start monitoring what kind of Delta, OTM, DTE, etc. you are most profitable with. Use it in your future trades. You'll often see the tasty trade 30-45DTE .3 Delta strategy for selling.
• Before entering a trade, look at rough technicals like resistances and supports to consider your relevant strikes as well as entry/exit points. Look at upcoming earnings & dividend dates as well as stock/market news.
• Consider staggering strikes and expirations for safety and diversity; it’s nice to avoid assignment on 3 puts at once because you used the same strike for all 3.
• Incrementally enter positions on large rises/falls. One of my favor strategies is to buy dips after over reactions. By doing this slowly in large price "steps" it helps combat FOMO and helps you avoid getting slaughtered.
  • This will also help you avoid "chasing a falling knife". It also ties into having a plan.
  • I set alerts at several predetermined prices and I REALLY try not to enter new trades unless I hit my preset points. It makes me less emotional and usually more effective.
• Don't buy far expiration options with poor liquidity for shorter term plays. I bought 1x GME 1-year+ LEAPS call before the 2021 short squeeze. That was stupid, I should've bought 2-3x 60-120 day calls to have better liquidity. I also paper-handed it and missed out on my lambo.
• If selling options, consider rolling (for a credit) to avoid assignment when it makes sense / meets your plan. Rolling closer to expiration can be a valid strategy to get theta on your side. On the flip side, if the stock moons or plummets it could've been better to roll before it got crazy deep ITM. See rolling “rules” above.
• Covered Calls:
  • If a stock has a large movement range, I think it can be worthwhile to wait to open a CC after the last one is closed/expires. I have been more successful waiting for another opportunity vs. opening one immediately on the Monday after the second the last one expires.
  • Consider selling covered calls at all time highs/peaks. If you sell a CC and the stock dips significantly, and you think it’s temporary, you can buy to close your CC for a quick profit, then reopen it later.
  • If you own Meme stocks, selling covered calls runs the risk of missing out on large gains. On these stocks I typically only sell them further OTM than I normally would or not at all. If I do sell CC on a Meme stock I try to ensure I have 25-100 other shares that won’t be called away.

-Advanced Beginner-
Spreads

• Spreads (with 2 legs) are neat because they manipulate how delta and theta act. It caps your gains and losses, but you can profit with less stock movement. Try several spreads on a P/L calculator to see for yourself.
• Spreads usually require margin trading.
• Spreads allow you to define max losses (assuming you close before expiration day) and use less capital.
  • Experienced traders will open many spreads at identical/similar strikes to heavily profit off movement. Spreads can make you/lose you a lot of money if you are right.
  • For example. I could make a $200 premium off a $500 risk trade, max loss would be $300. This is much more effective capital utilization than a naked or cash secured put, however it does not have the same downside protection or “wheel” potential as a sold put. Higher risk, higher reward.
• Vertical Debit spreads: I think of these like mini calls/puts. I personally don’t use them unless calls are outrageously expensive or the break even is absurdly high, but there’s nothing wrong with them. A call debit spread will lower your breakeven and overall cost vs just a call. You can do clever things like making a positive theta call spread if you’re creative. I like doing this since I hate losing money to theta.
• Vertical Credit spreads:
  • Very good theta strategy to define downside/upside risks.
  • A put credit spread is bullish and allows you to bet on upward movement with less capital and defined losses.
  • A call credit spread is a bearish strategy that allows you to bet on downward movement. These are very cool since they allow you to sell calls without selling naked calls, which can ruin you financially. I see selling these as better than buying puts since it’s so much easier to be profitable; to be redundant, Θ rocks.
  • https://www.schwab.com/resource-centeinsights/content/reducing-risk-with-credit-spread-options-strategy-0
• I repeat this on purpose: Don't EVER leave short spreads open on expiration day, close them. If you don't close, they better be VERY far from the strike on a non-volatile stock. In after hours a stock can jump/dip below your strike and be exercised without the other leg to protect you. This can lead to massive, life ruining losses. This is not an exaggeration, google this and be scared. It happened to a fair number of people with TSLA. Video explanation: https://www.youtube.com/watch?v=rtVFj9nRRDo&t=315s
• Short Straddle:

Trading Mechanics, Taxes, Market Manipulation

• Learn about wash sale rules. They suck and are very easy to activate with options. This will eliminate your ability to write off losses. Over trading can easily cause wash sales. https://www.investopedia.com/terms/w/washsalerule.asp
• Short attacks:
  • Learn to recognize these sketchy attacks by hedges/firms. They manipulate the market, it’s been documented countless times. A common one is rapid short selling, which pushes the price down.
  • Short Ladder attacks:
    • https://www.google.com/amp/s/seekingalpha.com/amp/instablog/11442671-gerald-klein/3096735-anatomy-of-a-short-attack
    • Some people say short ladder attacks don't exist. I've seen some very strange stock nosedives off low volume, so I tend to think they do.
  • If you plan well enough and the market doesn’t give up on the stock you may be able to use it as a great opportunity to buy the dip.
• Cramer explains how he intentionally manipulated the market when he ran a hedge fund years ago. Multiple links to the video are below since this video gets pulled often, Cramer / The street never wanted this to go public.
  • Reuters article: https://www.reuters.com/article/cramer-interview-idUKN2036292620070320
  • httpss://youtu.be/r07Gg92YjOI
  • https://youtu.be/VMuEis3byY4
  • https://youtu.be/JEzsfPmh894
  • https://youtu.be/QFfjX8dW-QQ
  • Due to this video I don’t fully trust Cramer. His show can give you stock ideas to buy (or inverse), but you never know where his true loyalties lie.
• Plan for taxes if you are up big. You may need to over withhold or contribute to taxes quarterly depending on your situation. https://www.irs.gov/taxtopics/tc306

-Intermediate / Advanced Strategies (work in progress)-
You’ll notice many of these strategies inverse one another.
Options Strategy Finder
This website is great for learning about new strategies, you’ll see many links to it below.
https://www.theoptionsguide.com/option-trading-strategies.aspx
Short Strangle / Straddle

• Both of these strategies profit from little price movement. I recommend using a P/L calculator to determine BE, profit, etc.
• A straddle sells (or buys) two options at the same expiry and strike.
• A strangle sells (or buys) two options at same expiry with different strikes.
• Both these strategies involved selling a Call and a Put for a credit. Straddle uses ATM legs, strangle uses OTM legs.
• Limited max profits and unlimited risk. Due to the unlimited risk, I am not a fan. However, many people like these a lot.
• https://www.theoptionsguide.com/short-strangle.aspx
• https://www.theoptionsguide.com/short-straddle.aspx

Iron Condor and Iron Butterflies

• These strategies profit from neutral or mostly neutral stock movement. They receive a credit to open and benefit from theta decay. If your stock is range bound, these may be a good choice.
• These are both 4 "legged" trades, so you will have 4 trading fees to enter or exit the trade. A lower cost or zero cost broker shines here. However, “bad” free brokers will give you poor fills, which may not be worth the discount.
• Condors and butterflies have "wings" which are your purchased puts and calls. The wider the wing the higher the max profit/risk. The condor body can be riskier and skinny with a narrow high profit range or wider for a much greater chance of success with lower payout.
• An iron condor is built by combining a put credit spread and a call credit spread with the same expiry.
• An iron condor can be thought of as a modified short strangle with limited risk, and therefore a bit less profit. I prefer defined limited risk.
• The butterfly is similar except instead of a plateau it has a sharp peak. My personal mental note is that a condor looks more like a strangle with wings, while a butterfly looks like a straddle with wings.
• Pay attention to earnings dates when you open these, I have forgotten to check before and it led to bad trades.
• https://www.theoptionsguide.com/iron-condor.aspx
• https://www.theoptionsguide.com/iron-butterfly.aspx

Long Condor (Debit Call Condor)

• The debit version of an Iron Condor. You expect the price to stay inside your defined range. This strategy profits from neutral or mostly neutral stock movement. I’ve never tried this, Iron Condors make more sense to me.
• Limited risk / limited reward.
• https://www.theoptionsguide.com/condor.aspx

Short Condor (Credit Call Condor)

• Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Credit to open.
• Limited risk / limited reward.
• Can be harder to set up. I want to try these, haven’t yet.
• https://www.theoptionsguide.com/short-condor.aspx

Reverse Iron Condor

• Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Debit to open.
• Limited risk / limited reward.
• https://www.theoptionsguide.com/reverse-iron-condor.aspx

LEAPs

• LEAP Options are options that are long term with many DTE, often over a year until expiration. LEAP calls are great for long term growth plays (downtrends with LEAP puts) or simply when you really like a company and can't afford 100 shares. LEAPs (or any "longer term" option) enables you to sell a PMCC or PMCP (below)

PMCC / PMCP

• PMCC or PMCP are poor man's covered call (or poor man's covered puts). They are diagonal options often used with purchased LEAPs. You sell a shorter DTE call/put with a further OTM strike than your purchased call/put. For PMCC/PMCPs it is often recommended to recoup your extrinsic value as soon as possible, some recommend with your first call CC or put sale, to ensure you are positive if the option is assigned early. These have a lot of moving parts and strategies. If you buy a barely ITM call/put and sell a nearby strike call/put you run the risk of the purchased option getting "blown by" on large stock movement and ending up with a very negative losing trade. Keeping your purchased LEAP deeper ITM should protect you. Check your initial PMCC using an options calculation to make sure you don't screw up.
• I'm currently tinkering with these myself. So far I like .7-.9 delta call LEAPS with 30-45 DTE calls on my CC. The goal is to hold the LEAP long term, potentially until expiration, and constantly sell calls/puts on it that expire worthless. Typically the call/put is rolled up and out or down and out if it's going to be assigned, unless you don't want your LEAP anymore.
• Some people look at these many sold CC or puts as profits, I look at them as lowering my cost basis until it's zero (or even negative). I have a page in my notebook I write each CC on my NIO LEAP (I Meme stock sometimes). I find it satisfying to slowly see the cost of the original option disappear. When I originally wrote this I had ~2 years left on it and it's 9-10% paid for; that doesn't even count the actual gains the LEAP has.
• TT states this is considered an IV play, which I partially agree with. You want to buy these during low IV times since an IV drop will hurt your LEAP value. I look at them more as a way to sell calls/puts on a high IV company with a lot of price movement and potential upside/downside.

Advanced Orders

• Guide to several order types: https://us.etrade.com/knowledge/events/webinars/order-types-from-basic-to-advanced-07162019
• One Triggers Other (OTO):
  • Good brokers will allow you to set these up, some will require a desktop to do it. This lets you link one action to another. In programming think of it like an if-then. You’ll tie a buy/sell to another buy/sell
  • Setting trailing stops on options is very chaotic since their price movement can be drastic due to volatility. I prefer to set my trailing stop to a stock.
  • What I like to do is set a trailing stop on a stock (or just link it to a stock price drop) and have it sell 1 share I own. Then it immediately executes a market order to sell my call. I’ve had good luck doing this with incredibly volatile plays were stop losses aren’t effective. I’ll often have an order saved and ready saved for when a strong run up starts. When my price alerts start blowing up my phone, I’ll immediately hit execute to turn it on.

​
Disclaimer:
I’m not a financial adviser, I'm actually an engineer. I’m not telling you to invest in a specific stock/option or even use a specific strategy. I’ve outlined and more extensively elaborated on what I personally like. You should test several strategies and find what works best for you.
I'm just a guy who trades (mainly options) part-time for financial gain and fun. I don't claim to be some investing savant.

Build your opponent a golden bridge to retreat across.
Sun Tzu, Art of War
Everything was for tomorrow, but tomorrow never came. The present was only a bridge and on this bridge they are still groaning, as the world groans, and not one idiot ever thinks of blowing up the bridge.
Henry Miller, Tropic of Capricorn
I was wrong! Blow the bridge! Blow the fucking bridge!
Tugg Speedman, Tropic Thunder
Hello again GME Gang! It’s been a while since I last ranted at you, but I know we’ve been in some very good hands here at WSB with all the great DD folks have posted over the past few weeks. So no need for CPT Hubbard to go for 11 again on the Thumbscroll Dial (until today, that is). I’ve enjoyed a lot of these posts very much, so thank you on behalf of myself and the attention-deficient Rocket Children for continuing to deliver that 100% Chaff-Free GME-grade Wheat at such a feverish clip.
Now, I am going to get to Hong Kong’s Lamest Outlaw and his disconcertingly vacant eyes here shortly. But first I want to take you on a journey back to Christmas Eve, in the year of our lord 2020—a heady time in all our lives. We were all so young and innocent then, weren’t we? Fresh off the run up to 22. Blissfully oblivious that we were living in the last moments where the question What is The War of 1812? was the only acceptable Jeopardy question for the answer: The Last Time the Goddamn U.S. Capitol Was Stormed. This was also before we all became irresponsibly overleveraged in Cathie Wood’s Ornamental Gourds ETF. It was a wondrous, confusing time.
But before we get too off topic, let’s all hop in my 1985 DeLorean (purchased with proceeds from my Jan 15 calls – thanks RC!), fire up the ol’ Flux Capacitor, and get that shit to 88 because something happened that evening that is Worth Pondering—particularly in light of recent events. And just as a friendly reminder: even though you’re going back in time in a DeLorean, no one here has to deviate funds away from GME shares to Save the Clock Tower and you are under no obligation to fulfill a scenario where you wind up making out with your Mom (unless your Mom is Cathie Wood like mine—in which case maybe just some quick over-the-clothes stuff).
On the Subject of How It Once ‘Twas The Night Before Christmas
So what in the holy fuck happened on the night before Christmas, Captain? Well, while all you Gentiles were sleeping soundly after lying to your children about benign home intruders and before gorging yourself on the teat of late-stage capitalism, me and the rest of the Chosen People were up late eating Chinese food and thinking about tendies (self-hating Jew Joke! Ba-zing!). But then: when out on the electric twitter machine there arose such a clatter, I sprang to my phone to see what was the matter. And what to my wondering eyes did appear, a mysterious tweet from a Rich-Ass Viking who had a lot of fucking interesting things to say about this whole GME situation that’s what.
This tweet, buried as a reply to a tweet sent by Mr. Rod Alzmann (@RodAlzmann or u/Uberkikz11), simply said: “Merry Christmas. Shhh.” But it included this screen shot:
[**Image Deleted Due to the Mods - check the link below where someone transcribed it - I'll try to add later**]
Now, this tweet to Rod, sent late at night and likely after a strong Mead or three, was very promptly deleted. But your intrepid cub reporter saw this here tweet that night with his own two eyes—seeing as I am a degenerate GME addict and devoted follower of Mr. Rod Alzmann (Hi Rod!). And I took screenshots, of course, like any responsible records custodian might. And so did the dude who wrote a somewhat-overlooked WSB post on this, which included the most pertinent text of the message if you are having trouble reading it here:
https://www.reddit.com/wallstreetbets/comments/kk0omp/christmas_miracle_gamergate_2020_gme_shorts/
Now, what are we to make of this? At the time, I thought it was very interesting. But I did not give it too much attention seeing as how the internet is overcrowded with anonymous weirdos claiming to know more than they do about all sorts of subjects (and now I feel your judging eyes…). Also, there was some very good commentary in that WSB post from some sharp folks about the screenshot author’s questionable use of the shorthand PE/IB—given that private equity and investment banks wouldn’t apparently be involved in a behind-the-scenes transaction with the short funds like what was being discussed there (don’t ask me, I just string together silly words here). But maybe you poke around his Twitter a bit and see for yourself.
Still, plausibility assessments based on preferred nomenclature aside, it seemed to me that some version of that conversation had to be taking place behind the scenes in a situation like this—given the batshit insane short interest, the funds supposedly involved, and the rapid rise in SP coinciding with RC’s share accumulation, December 21st amended 13D filing, and new status as a GME Insider and Board member (just love saying all that in a row, don’t you?).
So the Viking’s screenshot tweet, and the very likely possibility that shorts are in so deep that they’re attempting to negotiate peace with large shareholders behind the scenes, stuck in my tiny little baby brain as a pretty plausible set of scenarios. And from the look of it, it seems like some funds were at least willing to discuss offering these shorts a Golden Bridge away from Certain Fucking Destruction on the open market. And if the words on the screenshot are at all aligned with reality, these short funds have no good options.
Yet it seems like they are still playing hardball to negotiate the carat on this generous bridge offer they’re getting. Why? Maybe they’ve been getting high on their own supply for so long and they don’t know how to see this situation for what it is. Who knows? Maybe there is no Ryan Cohen and we’re all living in a simulation. But if the recent low-rent anti-GME articles and market manipulation efforts we’re seeing are any indication, these overleveraged short fuckers seem to think they’re going to be able to spin out of this hold and drive the SP back down to even smaller peanuts than it’s at now by sheer force of will (and some deployment of well-honed tricks of the trade amirite?) to emerge unscathed. Or even victorious? I dunno—it’s their delusional fantasy sequence.
But do you know what this scenario reminds me of? And this is just coming to me so please bear with me as I’m not showing this to my editor before we print (I haven’t seen this movie in ages – don’t know what made me think of this!). Fuck it, I’m just gonna start riffing here. The shorts trying to thread this needle, against all odds and logic and common sense, reminds me of that hilarious scene in Dumb and Dumber where haplessly delusional Jim Carrey thinks he has a chance with Mary Samsonite Swanson. But the scene is funny because he really doesn’t. Have any chance. At all.
Now, I know this is a 1990s movie originally released on VHS that we haven’t seen it or even seen it referenced in ages. But now that you’re thinking of it again after all this time, doesn’t it remind you of this too? I know, I get it: You’d have to have fucking peanuts for brains for it not to.
(https://twitter.com/ryancohen/status/1350877969816956934?s=20)
On the Subject of the Continued Internet Bumbling of Mr. Justin Dopierala
Now that screenshot came to mind this past week when something kind of weird happened while we were all enjoying our quick rocket ship ride. And yes, we are briefly going to talk again about Seeking Alpha’s second finest pro-GME author (always been more of a Dmitriy man myself) and recurring CPT Hubbard character, Justin Dopierala (and no, Angela, I do not want to have like 10,000 of his babies).
Last Thursday, after we were all virtually high-fiving one another and counting our future Lambos, Mr. Justin Dopierala, head of Domo Capital and longstanding uber-bull GME shareholder and author at Seeking Alpha (last seen arguing pithily with our own Rod Alzmann about the conservative nature of Rod’s holiday earnings projections. Hi again Rod!), made it known that he sold all of Domo Capital’s 500,000 shares for around $42.50—at the very top of the run up last Thursday morning.
Now, Domo Capital’s business decisions are none of my goddamn business. And there are plenty of market opportunities right now. Shit, I hear there is even a new Cathie Wood Gourd ETF coming online soon that people are really excited about and that I’m sure Justin’s clients would find intriguing. But Domo’s decision to sell seemed curious given a few things: (1) on Wednesday, when the rocket is mid-flight, he got a twitter follow from Gabe Plotkin, head of Melvin Capital, which he promptly tweeted about with a “get a load of this fuckin’ guy” vibe (oh the sweet, intoxicating arrogance of tendie victory, I too love it so); (2) he had also tweeted that day comparing GME’s rise to Apron’s short squeeze that lasted 4 days—where he also stressed to his followers that Apron had a much lower SI than GME; and (3) he then promptly deleted all of these tweets and almost everything else GME-related on Thursday after apparently introducing 500,000 shares of liquidity into the height of a stressed market up and through the Thursday reversal and down into his own personal tendie town.
Now, after seeing all this, I mouthed off a bit to Justin on the electric twitter machine because that’s kind of my thing. And if you are familiar with my prior ramblings, you know that he and I go way back. In response, Justin talked a bit of shit about your intrepid cub reporter here in a comment on Dimitry Kozin’s October 21, 2020 article about a possible sony revenue share deal or something, the comment section of which has become the preferred SA water cooler over there. (And I can’t link that because Thems The Rulez). And Justin hurt my little feelings a bit with his very sharp denial. And by all means have at it over there to check out his comment about why he sold if you give a shit. That is if Justin hasn’t deleted it yet. Free country and all.
But to summarize, on the subject of treacherous coordination with Melvin Capital, Justin said he would not could not in a boat and he would not could not with a goat. And I for one believe him. And do you know why? Because even though Justin seems like a very smart guy in some ways, he’s also a well-known internet bumbler who blurts out things to his internet friends that a person with better self-control would keep to themselves. And so I do not think he is capable of pulling that off or keeping a secret like that. Also: he said he didn’t so I am more than willing to give someone the benefit of any doubt in that area and you should too. I think we keep Hanlon’s razor firmly in mind here about never attributing to malice that which is explained by stupidity. That is unless, of course, you’re Andrew Left and you’re actually trying to convince people that you didn’t realize there was a US presidential inauguration planned for the same time you announced your Super Important TeeVee Yammerfest ‘21 about GME not being a good candidate for an imminent short squeeze no way no how not if my name isn’t Andrew Left short seller expert extraordinaire and Hong Kong’s Most Misunderstood Ethically-Minded Businessman. You can ascribe the fuck out of malice to that one.
No, even though I really have no idea, I think the most likely thing that happened there was that Gabe Plotkin, Master of the Universe, Head of Melvin Capital, and Acolyte of Perennial Most Ethical Business Man MVP candidate, Steven Cohen—got into Justin’s head when Plotkin followed him on twitter during the 57% (at one point 94%) day last Wednesday and then Justin got a bit chippy about it.
And this is the real reason I’m bringing this up.
Because I honestly care very little about the Nervous Investing Habits of the Wisconsin hedge fund voted most likely to prompt a Mr. Roboto reference. No: I think that Gabe Plotkin sent a message with that follow. Without even ever having to say it directly. And I think that after GME’s huge run and getting a little overexcited while working the twitter machine, Justin maybe had a chance to relax with a warm glass of milk that night and reflect on that message. Which I believe was: I’m watching you, motherfucker. And the only reason I’m paying any attention to some shitstain Wisconsin pseudo-fund on a day like today when I am getting my ass fucking torched is because I want you to know that if this GME shit blows up on me, I’m going to fuck your ass up. I will remember the name Domo Capital forevermore. And when you least expect me, I’ll be there. Now: your move, motherfucker.
And once I realized what might have happened there, that made me feel kinda bad for Justin if he felt that way. Definitely a puss move because fuck you Plotkin I drink your fucking milkshake, right? But bad because that’s a mean message for a business colleague to send, Gabriel. Shame on you if that's how you roll like a big New York bully and scaring our poor Justin like that. And if you just wanted to follow him to shoot the shit or swap listicles and Star Wars Prequel memes with a respected contemporary—even in the very midst of getting fucking annihilated while short GME—well Justin has a totally different account for that and he’s not allowed to access it during work hours.
On The Likelihood That The Most Heavily Shorted Stock in History Is Not Being Subject to Continued Market Manipulation When A Steve Cohen Acolyte Is Losing His Fucking Shirt
Have you heard about Steve Fucking Cohen? The guy who looks like he’s tip top of the list of the premier Hollywood casting agency’s rolodex for Saddest Dipshit Still At the Strip Club After Everyone Else Has Already Gone Home? I’m sorry, that’s mean and my mother told me to always be kind to the truly hideous looking because they’re probably still beautiful on the inside (spoiler alert: he’s not!).
Get a load of this guy:
https://www.bloomberg.com/news/articles/2014-01-02/why-sac-capitals-steven-cohen-isnt-in-jail
https://www.latimes.com/entertainment-arts/business/story/2020-09-02/controversial-hedge-fund-billionaire-steven-cohen-takes-on-hollywood
https://www.marketwatch.com/story/steven-a-cohen-among-the-million-dollar-donors-to-trump-inauguration-2017-04-19
https://www.vanityfair.com/news/2016/11/steve-cohen-trump
https://nypost.com/2015/06/17/billionaire-steve-cohen-bros-out-with-guy-fieri/
Are you back? I’ve missed you. That was scary, wasn’t it? But allow me to TL/DR all that for you who decided to avoid all that unpleasantness: the dude just has all this bad luck and keeps finding himself into these really awkward situations where someone could potentially question his commitment to ethical business and life practices as well as adherence to the laws of the United States and it’s just not fair and nothing’s fair and Nice Guy Steve Cohen Is The Victim Here So Just Stop Right There Mister I See What You’re Doing. He's also bros with Guy Fieri. Cool.
But why am I talking about a guy who would so clearly pass Billy Madison’s Final Question about Business Ethics without even breaking a sweat?
Because Steve Cohen once had a young Ace Protegee that he loved very much. With the name of an Archangel, so tender and pure. And one day this young man decided he wanted to Prove Himself and Leave Steve’s Nest. And thus was born Melvin Capital, seeded financially by Steve Cohen but named after famed Crooner Melvin H. Tormé, which Gabe’s esteemed mentor Steve would play in his office, over and over, all those years ago.
Now let’s fast forward a bit because I’m boring myself with all that fucking Cohen reading (the bad Cohen—don’t you dare get anyone confused here). As I was saying: Gabe Plotkin, head of Melvin Capital, has by all accounts gotten himself into a bit of a pickle here being so deeply short GME. Lots of people have analyzed and overanalyzed it, and I’m not going to do it again here; that dead horse is well and truly beaten. But to bottom line it: we’re all just staring down what is essentially an unprecedented math problem that will, at some point, resolve itself. And if it revolves itself in favor of the Good Guys, then the Bad Guys will lose a Fuck-ton of Money. That’s your money block quote, WSJ, so fuck off and stop calling me.
Now: picture yourself as a Steve Cohen acolyte that just bought a $44M Miami Compound and who cannot stop talking about how co-owning the Charlotte Hornets is worth it just for the courtsides alone bro once basketball is a thing again and so what if Michael Jordan keeps calling him Gary it’s close enough. Are you feeling the most financially secure that you have ever felt in your young rich life right about now? Or might you be a wee bit worried that you’ve pursued an investment thesis so reckless, so irrationally and intentionally destructive of equity, that even Melvin H. Tormé himself must be rolling in his fucking grave that you would ever dare put at risk your ability to continue being Michael Jordan’s Gary?
And so here is when I again link my good buddy Jim Cramer’s Great Unveiling of the Tactics Deployed by Short Sellers hoping to change the narrative and construct a “new truth” to suppress the SP in the face of, oh, let’s just say: a very promising turnaround story in a high-growth industry by an e-Commerce Canadian Genius who does not fuck around and who knows what he’s fucking doing and aims to sell more and better video games experiences to crackhead video gamers and there’s a million things he wants to do but just you wait, just you wait.
Is this plot that hard to follow?
And I’ll also say this: I know fuck-all about monitoring order flows or how funds continue to create synthetic shares to short shit into oblivion. But I’m just stepping back and thinking of the broader narrative and tactics on this. Spit-balling here again—bear with me. Now, if you were massively short a security while paying out your ass in borrowing fees for the privilege of entering the most crowded short trade in the market and you’re now opposite a massive business turnaround story, Ryan Cohen, numerous institutions, funds, retail whales, Norwegian HNW Freemason Consortiums, and the energy behind the Finest Rocket Children Ever to Grace Planet Fucking Earth—and you’re taking it in the ass week after week here—Do you then play this straight? Do you set aside all of these illegal and deceptive short tactics Jim Cramer candidly outlines in that video even though they’re impossible to enforce and are in fact not enforced? That Jim basically says you’d be professionally negligent if you were short and didn’t do this shit because fuck it whosgonnastopyou? And now you fucked up and that steamroller is barreling down upon you and there are all these things you could theoretically do try to get yourself out of this jam if you were That Kind of Person? Do you set this all aside and, at least in Jim’s view, tie one hand behind your precious ethical back? On the most heavily shorted stock off all time where you are bleeding Real Life Big-Boy Money? Just buying and selling you know, just a job, honest living, nothing much to it, sometimes you win, sometimes you lose, can't get too carried away with it.
Or is it something a little bit fucking different than that?
I don’t know. I’m not in the industry myself. And I would never accuse anyone of doing anything so clearly contrary to the values upon which their professional career as Master of the Universe was built. So Gabe: chill. Don’t follow me or something on twitter man, since for all I know that’s Plotkinese for I Hope You Don’t Mind Sleeping With This Severed Horse Head in Your Bed Motherfucker. It’s just money, dude. You seem pretty well taken care of. But man would I be sweating if I were short right now staring down the barrel of your new neighbor Ryan Cohen’s whims and patience and polite Canadian manners and ambiguous emojis that we all lose our shit for. I mean, fuck man: are you ok? Don’t forget to exercise and eat well during all this. Maybe switch to green tea or something. And remember: you’ll always—always—be Michael Jordan’s Gary.
But here is where we return to our good friend Andrew Left from Citron Research.
Do you remember the excitement you felt this past weekend? I’ve never seen WSB so jacked. People were coming out hot on Tuesday—an uptick day! The new phone book’s here! The new phone book's here! What luck to be free of Gary’s tomfoolery for one fine day. And then GME spiked right away—reaching a high of over $45 that morning.
But then something happened. We all know what it was. But here is where any SEC lookie-loos need to close those Pornhub links and pay closer attention. Because in the moments before the Citron tweet that morning about Andy’s upcoming BuzzFeed Listicle call on Why GME is Scary Investment GRRRR, total short shares available dropped from 1.2M to 0. And a $300K put bet was placed on a weekly with a strike price well over 10% out of the money at the very moment that GME’s price was accelerating rapidly. (H/t u/FatAspirations). That’s some WSB-level shit right there.
And yet they pull it off! GME immediately shoots down nearly 30% intraday, and eventually climbing abck up above 10%, making us all feel a little weird and like ungrateful millennial brats for feeling so shitty about a 10% day. But we all know what fucking happened, now don’t we?
So what can we say about ol’ Andy? Now, many of you know Andy as the dumbshit who shorted TSLA until he was ground into little bits of dumb dumb dust and made to look ever so foolish over and over again until he finally cried drunk uncle and flipped to being long TSLA and now he’s cool to you or whatever. Or you might know him as the guy who puts out really shoddy research that often, by pure happenstance, drives a new narrative to control the orderflow and SP on a WSB-beloved security like PLTR? You know the guy I’m talking about. Once in hot pursuit by Hong Kong fuzz, an International Man of Obviousness with a face that says: why yes, I will have another vodka tonic thankyouverymuch. That’s him.
Well, just like future call-back candidate for the role of Frightened Inmate #2, Mr. Steve Cohen, Andy is also but a Caveman—frightened and confused by your modern concepts of “ethics” and “rules.” No! No!—He’s a straight shooter! Devoted to rooting out obvious frauds, like Lukin Coffee and TSLA (Do not fuck with Elon or my Hot Mom’s ETF, Andy). And like the aspirations of Antoine Bugle Boy when he entered the blue jeans market, Andy saw an overcrowded short trade here based on an overly simplistic and obsolete short thesis about GME and said: “Me Too!” And as this thing is ripping to the stratosphere, Andy starts ringing his dumb dumb twitter bell and saying hear ye, hear ye—Inauguration Day and time it shall be for all my Big Brain thoughts about GME!
Nothing weird about that. No sir.
So Andy Citron or whatever the fuck his name is will be putting out some dumbshit video or something today in what seems to be a pretty clear attempt to scare my poor Rocket Children and get those pesky computers to high frequency this shit to drive the SP down to more acceptable loss levels (cause let’s be honest: they’re still taking a fucking bath here) for Mel Tormé’s namesake hedgefund and all the other cretins that are dug into short position here. And they’re gonna try to scare ya’ with the color red! And they know that no one here likes the color red.
But do see what’s going on here and who we’re dealing with. This really ain’t rocket science, Rocket Children. The dude actually tried to claim he forgot about the Inauguration. In 2021. He has not been in a coma, to the best of my knowledge. But you do look a little bleary eyed, Andy. Must have been all that staying up super late working on those last few bullet points to fill out the powerpoint on that GME listicle of yours, eh sport?
Conclusion: On the Subject of Patience and The Arc of The Universe Bending Toward Ryan Fucking Cohen
In my youth there was a period of time where I went out on boats that would drop crates into the waters of the Arctic. Bundled inside them were raw pieces of meat. In the coming days the boats would head back out to the frigid seas, hook the floats bobbing upon the waters, and pull the crates up. Packed inside would be many crabs. They were so delicious & made a good price at market. The difference between the crate that was empty and the create full of bounty was a mystery even the great physicist Erwin Schrödinger pondered at much length.
But the hearty fishermen of my youth already knew the answer long ago. Why did the trap fill up? Time. In time, all traps fill. In time, all things pondered shall be revealed.
--The Fucking Viking, That’s Who
Now look, you all know I have a soft spot for Ryan Cohen. Hell, we all do. He’s a good dude. And the man has played this flawlessly so far. He really has. The fact that we are all sitting here with Ryan Cohen having successfully negotiated three seats on the Board—a bloodless coup as my man Rod Alzmann says—here in January? It’s amazing. His vision for GME is dialed-the-fuck in and extremely exciting. This misunderstood business is on the threshold of an exciting turnaround with Ryan Cohen at the helm. And though I was very much looking forward to the potential repercussions of a vote being called at the annual meeting and what that might mean for the short-term share price, this result is infinitely better. Whatever their motivations, that Board and George Sherman saw the writing on the wall here and accepted the Golden Bridge that Ryan offered them. And Ryan Cohen has done everything he’s set out to do here. And he’s clearly been having fun while doing it. Read up on the guy at some point if you haven’t–there’s lots of good DD out there on him, obviously. And while you’re reading and thinking about Ryan Cohen, think also about guys like Steve Cohen (no fucking relation) and Gabe Plotkin and Andy Left and how lucky we are that we get to roll with RC against that motley crew of fuckwads.
And do you know what? I’m guessing that RC, and maybe even the funds being discussed in that screenshot, have been very patient with Mr. Plotkin et al in recent weeks. You don’t go around bankrupting hedge funds willy nilly, you know--bad form and all that old chap. People tend to remember that. And guys like Steve Cohen and Gabe Plotkin seem like they play for keeps. So now you try to build them a Golden Bridge to cross—maybe not their preferred route of travel, but could be worse and all that, right guys? But for whatever reason it seems like the natural instinct here on the short side is fight over flight. And these short FUD tactics are getting increasingly ridiculous to help slow down the inevitable march toward the detonator right next to that bridge. So relax everyone! And let’s not fool ourselves: All those Masters of the Universes are well aware of the math problem they’re all facing here and they must have a vague grasp of the odds that this goes off in one direction over the other. And what that could mean for the size of their money pits and how many sports teams they can buy this year. Shit, I assume Steve Cohen is counseling his young acolyte about how many sads he himself felt deep down in his man heart on that fateful day in 2008 when he lost $250M on a short when Volkswagon squeezed to infinity—a sadness that he will continue to draw on when his agent finally finds him a role that calls for it.
But my point is: the longs here can afford to be patient and let this play out. When this thing moves, the Viking’s Schrödinger crabs will only be in one pot. And I’m guessing that pot is the one being held by the guy who is actually in total control here: Ryan Goddamn Cohen.
So enjoy the show today. If you’re anything like me, you’re feeling relaxed after gorging yourself on lucky space peanuts all week.(https://solarsystem.nasa.gov/news/10022/lucky-peanuts/)
And though these silly wabbits with their cumbersome FUD efforts can get a bit tiresome, I’m still very much enjoying this GME show at this point and almost do not want it to end—what with all these Sorkin-esque twists and turns and my Cohen Tweet Decorder Ring getting all this sweet action.
But just remember who Ryan Cohen is, what he cares about, and what, so far, he has told us he intends to do here. And then you might realize, as I have, that Ryan Cohen has had the Gray’s Sports Almanac here all along. This story has already been written. He’s already won. And Melvin Capital’s Schrödinger-ass crabs are dead as fuck. The only question now is: what causes that Golden Bridge to blow? I, for one, am content to wait on RC while counting my good fortune that I can continue to accumulate until whatever happens here happens. So pass the rocket peanuts.
It’s just money after all. Right Gabe?
TL/DR: Psst: a Mysterious Viking once told me about behind-the-scenes Golden Bridge negotiations that are likely taking place that give shorts no chance but the shorts seem to think they’re saying there’s a chance but there really is no chance; Gabe Plotkin, Steve Cohen and Andy Left are misunderstood Straight Shooters who probably answer typical interview questions about their own perceived weaknesses by saying “Sometimes I just care too much about doing the right thing”; and Ryan Cohen is the Goddamn Man so we can all relax and not worry so much about all this dumb short FUD bullshit, ok? OK. 🚀🚀🚀
**If you construe any of the above as investment advice without doing your own DD or at least Googling Ryan Cohen then you are a fucking idiot and may God have mercy on your soul. You too, Andy.