The last drama post I did about Kuma Miko seemed to have gotten some praise, but some wished to see a Hobby Drama post that had consequences outside “people got angry over it”. So without any further delay, here’s a story about a studio that’s close to my heart, one that I’ve backed twice and seen die twice.
Note: This is a fairly lengthy drama, so forgive me if I’m not able to provide all of my sources. Most of the front half of this comes from this video, which chronicles the first half of Lab Zero entirely in Russian.
From Ahad to Mike Z
Let’s start in the beginning. Alex Ahad is a freelance illustrator who, in between other work, had created character designs for a prospective fighting game. Mike Zaimont is a professional fighting game player best known for games like BlazBlue and Marvel Vs. Capcom, but since 1999 had been coding a custom engine in his free time, which he hoped could be used for a fighting game. The two met in 2008, and the two quickly realized that with each other’s help, their dream could come true. In 2010, the two joined the newly developed game studio Reverge Labs. Joining their team was Mariel “Kinuko” Cartwright, a friend of Ahad’s and daughter of a Disney animator who helped animate games such as Scott Pilgrim vs. The World and Shantae; Peter Bartholow, who acted as CEO of Reverge as well as their PR arm; and an assortment of other animators and designers. Their goal: a fighting game in the style of Marvel vs. Capcom 2 with hand-drawn animation that they called Skullgirls.
After obtaining publishers in Autumn Games and Konami (at the time of development the Microsoft required indie devs to have a retail publisher in order to bring their games to Xbox Live Arcade), the team got to work on Skullgirls. Initial impressions were favorful - people liked Ahad’s unique character designs, the fluid animation, and the solid engine Mike Z built - but upon release, there were some concerns. The time and money needed to develop each character meant a starting roster of only eight characters, a far cry from other fighting games (the original MvC had 15 characters in 1998), and due to the team trying to get the game out, there was no in-game move list. Some were also concerned that the cast, consisting entirely of women, was too fanservice-filled, although Bartholow said that the characters were just attractive women who could fight as opposed to characters using their sexuality in battle (Ahad said that sex wasn’t his main focus, he just wanted to have monster girls fight each other). The team at Reverge Labs stressed that they would continue to update the game, with plans to add DLC if the game sold well enough. Good thing nothing could go wro-
Everything goes wrong
Alongside publishing Skullgirls, Autumn Games and Konami had previously published a karaoke game called Def Jam RapStar. Unfortunately, around March 2012, the time Skullgirls released, both parties were at the end of several lawsuits made against them - one argued that Autumn and Konami did not get the rights to some of the songs used in the game, while another claimed that the game was funded with a bank loan which Autumn Games was unable to pay back. The result of these costly lawsuits was that Autumn was unable to pay Reverge the money made from Skullgirls - this led to the entire Reverge team being laid off around July, and the future of the game in the air.
And so, the team decided on a whim to reconvene as a new development studio, Lab Zero Games. At a fundraiser for breast cancer research which included a fighting game tournament, Mike Z revealed the first DLC fighter and promised that new information about her and the team would be posted soon. This would turn out to be an Indiegogo fundraising campaign that asked for $150,000 to develop the first DLC fighter, with more characters promised if people backed enough.
In the end, $829,829 was raised in the campaign, enough to fund five DLC characters, a bevy of stages and voice packs, and other features. It was quickly becoming a cult classic.
The Skullgirls Curse
And so work on Skullgirls DLC was underway. However, a variety of events happened to befall Lab Zero during development, some causing controversy and others just annoying the team. Some dubbed this “The Skullgirls Curse”. So let’s go over some of them:

Paypal Woes: During the Indiegogo DLC campaign, Lab Zero announced that Ahad had created around 30 prospective designs for DLC characters, and that there would be a vote to see which characters would be the two “mystery characters” teased in the Indiegogo campaign. As you would guess, this caused the Skullgirls fanbase to get heated, to the point where some stressed that they would ask Indiegogo for their money back if their character didn’t win. PayPal, who managed the funds for this campaign, was concerned about these threats and put nearly all of the money on hold. Bartholow tried to negotiate with PayPal, and was eventually able to get the funding - once PayPal was given a hefty sum as collateral.
Bad Juju - If you notice on the list of prospective DLC characters, one character is Juju, a character who was designed by Ahad from a fan’s suggestion on a Whiteboard Wednesday art stream. Ahad seemed to like the idea of the character, and kept building her up until she became a legit character in the game. The original fan made a joke on Facebook that he’d like to be compensated for the design, which led Lab Zero to negotiate obtaining the character rights from him. They eventually worked out a contract that would give them the rights to the character, but only if the original fan didn’t reveal it until Lab Zero announced it themselves. The fan then posted about it on the Skullgirls forum the very next day, breaking the NDA immediately and making it so that Lab Zero couldn’t use the character at all.
Don’t be (Red) Cross with me: One of the characters included in the base game of Skullgirls is Valentine. As you can tell, the two biggest features of her character are her being a nurse and a ninja - as such, her costume is decorated with red crosses. This was upsetting to the real Red Cross, which fights hard to prevent its trademark from being associated with violence - as such, when they came to the Skullgirls publisher demanding a change, all red crosses in the game had to be changed to magenta.
#FucKonami: In November 2013, due to Konami barely helping at all with the publishing process for Skullgirls (they refused to greenlight any patch or DLC until Lab Zero tested it itself on their own time and money, they didn’t help with Microsoft’s certification process for Xbox, etc), Lab Zero dissolved their publishing agreement. This led to a massive snafu where, due to the dissolution, the original Skullgirls was taken down on consoles, and Lab Zero had to scramble to get a new publisher on the consoles side and then reupload the game as Skullgirls: Encore. It was a tangled web of issues which the above YouTube video relays, but required certification from both console storefronts and even the Japan storefront, as their publisher there was also coincidentally being dissolved at the same time without Lab Zero knowing.
EVO 2014: During one of the largest fighting game tournaments of 2014, Skullgirls was promised a space for airing their tournament stream by controller distributor Madcatz. Lab Zero and Autumn provided a pot for the tourney, and everything was smooth sailing - until a multitude of delays made it so that the entire time Skullgirls had for streaming was replaced with Tekken tournaments. By the time these issues were fixed, only the final four matches were able to be shown.
What’s the worst kind of ship? Censor-SHIP!: In April 2015, one of the patches of Skullgirls altered the animation of some characters, which according to Lab Zero themselves was because of their own artistic values (while they admitted that panty shots in a fighting game comprised entirely of girls is unavoidable, they didn’t want to go out of their way to show them). As you might expect, this led to a massive onslaught of negative Steam reviews and caustic tweets from people who abhor censorship of any kind. Funnily enough, this brigade started around October, six months after the changes were made, and only via word of mouth - people didn’t even notice there was a change until someone told them about it.
Backer characters: As part of their Indiegogo campaign, some of the highest-paying backers could have their original characters put in the background of some custom stages. Lab Zero warned these backers that these stages would be a casino and a ballroom, respectively, so their OCs should ideally be designed with a formal flair. Some backers did follow this unspoken rule - ZONE, a notoriously NSFW Flash animator who helped work on the DLC characters, made a perfectly formal look for his mascot Zone-tan. As for the others, well...
SonicFox: This isn’t included in the compilation video mentioned above as this occurred way after all the initial Skullgirls drama. Basically, SonicFox is a five-time EVO champion and one of the best Skullgirls players in the world. In May 2020, after Skullgirls was mostly complete, they were given a cameo in Skullgirls’ training stage. Of note is that SonicFox is black, non-binary, and a furry, and the character added to the game was their fursona, who has a trans rights flag in the inside of their jacket you can only see for like one frame. People reacted as you would expect. Also, one of the original backers requested to change their character as they were now transitioning, which didn’t get as much flak, so that’s nice I guess.

So as you can see, Skullgirls had a menagerie of problems and issues during its dev time. However, their Skullgirls curse seemed to have faded away, as they had a new game in store.
If I was Indivisible
Indivisible was a new project of Lab Zero, announced in 2015 as Skullgirls DLC production was nearing an end. Billed as a platformer RPG similar to games like Valkyrie Profile, it would tell the story of Ajna, a young girl whose town is stricken by tragedy and she finds out that she’s a portion of the god of creation, who has grown discontent with the world and wishes to remake it anew. Its Indiegogo campaign focused on Incarnations, party members who came from a variety of cultures, religions, and demographics not usually represented in popular culture. And as you can see by the fact that it got over two million dollars in funding, people were excited to see what Lab Zero could do. They even got enough funding to get Studio Trigger, of anime fame, to create the opening for the game.
Of course, it wouldn’t be Lab Zero without the occasional issue here and there. As shown above, some Incarnations were changed or scrapped during development, which irked some who backed because of that character specifically (not naming any names, but look in the incarnation list and see if you notice any). Backer characters were included again, and although there were more places to add them so they didn’t look out of place, you still had the occasional few that did. Critics liked the art and presentation of the game, but disliked some gameplay issues: the second half of the game became a cakewalk once you progressed far enough, it was a bit of a pain to go from one end of the map to another, especially for side quests, and a bunch of party members simply weren’t complete. Most egregiously of all, the Nintendo Switch version of the game was ported by a different company and released before Lab Zero was even aware of it - which forced them to scramble again to patch it up so it was on par with other consoles.
Still, it was a better situation they were in than when Skullgirls started. They had a legit publisher in 505 Games, people were satisfied with the base game, and Mike Z mentioned how the base game would continue to be refined with gameplay changes, small additions, and guest incarnations from other indie games. NBC even announced that Indivisible would be adapted into a television program for their Peacock streaming service. Things were looking up for Lab Zero.
Everything goes wrong... AGAIN
During the production of Indivisible, Alex Ahad was let go by Lab Zero. Not much is mentioned about it except that he was growing increasingly hostile, making it difficult to work with him, and his art was not meeting the standards for the game. He left, tried to sue Lab Zero, and eventually agreed to a sizable settlement. Mariel became the lead artistic director in his stead, and the art team had to be rearranged to compensate.
Now, as Lab Zero was preparing to transition from being employee-owned, Mike Z was made the temporary head of the studio. In June of 2020, Mike Z did an “I can’t breathe” joke during a Skullgirls livestream just days after George Floyd’s death - he later apologized for this, claiming he was trying to bring attention to the issue. Soon, more people provided proof that Mike Z has had a history of sexual harassment. Kinuko chimes in as well, noting that while she tolerated inappropriate behavior for years, when she talked to Mike Z about it, he blamed her for his actions. She talked with others in the team, who came to the conclusion that Zaimont had treated all of them like this. Some Lab Zero employees resigned on their own, while others pushed for Zaimont to resign. However, as Mike was still head of the studio, he dissolved the studio board and laid off the rest of the staff.
So where does that leave everyone?

Ahad is still doing art on his own, and gets by with commissions and his Patreon.
Kinuko, as well as the majority of Lab Zero, created a new studio called Future Club, which has promised to create new titles with the same art style they refined from Skullgirls and Indivisible.
Autumn Games still own the rights to Skullgirls, and with the help of some former Lab Zero devs, created a mobile version of the game. It’s surprisingly not bad, although it’s of course stuffed with microtransactions. However, they’ve apparently made enough to fund a completely new character for the game for both the mobile and console/PC versions.
After everything with Mike Z, 505 games put out a statement which signaled the end of all development of the game, leaving it unfinished. Mike Z has been suspended from Skullgirls streams and the like, making his future in the gaming world unclear.

There’s probably something I’ve missed in all of this, but yep. I backed them twice, both for Skullgirls and Indivisible. I don’t regret it, and I’m looking forward to whatever Future Club does, but I won’t lie - I’ll always miss what could have been.

Playboy is going public, and CEO says potential ‘is endless’

$BB DD - Speculation into an Acquisition

CMCSA - How to get your money back from Satan.

What's up dingleberry danglers! It's ya boy, Agent00Funk, here to welcome you back to another edition of the TendieDome! That's right, its time for another wall of text for your literary entertainment, definitely not for your financial advice. By popular request, I even figured out how to add pictures. Keanu help us.
If you're as illiterate as a Mississippi high school drop-out, go ahead and skip to the bottom for the TL;DR and my positions. I don't wanna hear no bitching about your lack of attention span, alright, because I will call you a slack-jawed cousin-fucker. Bet. So staple your eye shades open, Clockwork Orange style, and get ready to be blown away by how one of America's worst companies is gonna make you tendies. Those of you that have been following my DDs know that I'm not about rocket ships, I'm not gonna send you to the moon or Mars (but Uranus is in the cards). No, no, no, my sweet little summer autists, my plays are are all about steady accumulation of tendies. The goal? Acquire enough tendies so you can buy a first class ticket on whatever rocket a superior autist says is launching. Most of my plays are LONG term HOLDs, today's is a slight exception as we're looking for a Q3 or Q4 pay out. Maybe one day I'll grace you with my casino plays, but before I do that, we gotta make sure you're bringing enough dough to the paste-eating competition. And I sure as shit don't want y'all dick whistlers to blame me when the casino play doesn't pan out, so we're sticking with safe territory for now.
Alright, now that I've masturbated enough and have that post-nut clarity to tell you why you should be putting money in CMCSA. That's right you little chode yodlers, muthafucking Comcast. Lots of you are probably already their customer, and have evolved to instantly wanna shit on Comcast. I don't blame you, they seriously suck, bunch of fucking assholes. But you know what sucky fucky assholes do? Make stacks on stacks on stacks. They're fucking you, AND taking your money. These guys have prostitution really figured out....you don't even know that you their ho.
So, let's channel our inner Charlie, and do some Pepe Silivia deep dive due diligence. That's right, it's not just a DD like your wife's bra, we're going for the DDDD!

This is us rn. Would you take financial advice from this guy?
So, CMCSA....where do even start? The highway-robbery pricing (tendies)? The understaffed and overworked employees (tendies)? The geographical monopolies they hold? (tendies). The reliance on dumbfuck Boomers as a customer base (I wanna hear the choir sing it with me now:...tendies)? No, no, no....you may be retarded, but you know when you're getting fucked, and you know you pay for getting fucked anyway, just like everyone else (tendies).

fr fr
CMCSA basically makes money in two ways: 1.) fucking you. 2.) fucking others. But wait! There's more! They have even more ways of taking money from you and everybody else, and if your goldfish attention span can handle it, you'll see what I'm talking about. Oh and charts. I do have charts. Fuck, me and Billie Eyelash have been spending so much time in the Crayon Room together, those charts have so many colors, most of them green.
Before I bust out these fucking rainbow crayons, let's cover some ground facts. For the Europoors among us, you may be shocked to find out that most Americans have NO CHOICE in who their ISP is. I know, cue the Sarah McLachlan and charity pitch, it's fucking pathetic. Free markets, my ass. But you know what that means? Tendies. That's right, Comcast has the most little fiefdoms of all the ISPs in the land. Only $T can compete, but here's the kicker: people have been ditching $T for CMCSA. Why? Because $T offers DSL in a gigabit world, that's locked inside because of a pandemic, re-discovering what made cyber sex so awkward over AIM, but now with cameras! (All the real Gs were around for that A/S/L/ convo, shit was Catfish City). So, while all you fuckwads are going to work in your Superman pajamas on Zoom, more people signed up for that sweet, sweet broadband., so they too could go to work in their Cookie Monster pajamas. (Mine are camouflaged, my co-workers don't even know I'm there, they just see square burger patties getting flipped on the griddle and are like "woooooooooooooaaah") I know you bell-end ringers don't read, but you can read a little more about subscriber increases here: (https://www.cnbc.com/2021/01/28/comcast-cmcsa-q4-2020-earnings.html)
Did you notice that link? CNBC? Reputable shit, right? I know some of you motherfuckers pay CMCSA like $200/month just to watch that shit, along with 400 other channels of garbage. That's right Europoors, CMCSA isn't just an ISP with a monopoly, it's a cable TV provider with a monopoly (tendies). And you know what else? They own CNBC. Fuck, they own ALL of NBC. Now, I know, some of you more erudite ballsack gargglers already know this, but let's let the retards catch up. Because, guess what you molasses racers, CMCSA also owns Universal Studios. For the nerds in the front row, shut the fuck up, we already know you're smart.
Are you seeing this shit? Like, seriously, are you piecing this shit together? CMCSA owns the pipes, CMCSA owns the shit in them, large swatches of America have no choice except CMCSA, and more people need those shitty ass pipes, because it's way fucking better than the old ass copper $T is selling. "Alright," you say, "CMCSA would've been a good pandemic play, what's the bull case looking forward?" Well tug my dick and call me Rick, that's why we're here. I can already tell this is going become a damn book of retardation, so I'm going to add some chapters.
TV Subscriptions.

We've got the finest stock art, just for you
This is the weakest part of CMCSA, everyone is cutting the cord, they're sticking to streaming, but if you check that link above, you'll see that they actually managed to add over 400k new subscribers. Sure, some of that can be attributed to people being bored as fuck at home during the pandemic and figuring they'll get 400 channels of dog vomit to help ease their soul-crushing ennui. There aren't a lot of reasons to expect these growth figures to continue, except one, which I will get to in a bit, but I do think they'll be a bit sticky. Why? Fucking Boomers man. Boomers have this very strange addiction to channel surfing. I don't get it. They just sit there and flip through 400 channels at 10 channels/second for hours on hours on hours. They aren't even watching anything, just surfing. Don't believe me? Go ask a Boomer near you how much time they spend channel surfing and why they won't give it up. They love complaining about it too: "all these fucking channels, and nothing to watch." If you point out that they could just STREAM something they want to watch, they just go right back to surfing, because they don't actually know what they want to watch. TV may be going the way of the dinosaur, but there are still lots of dinosaurs surfing channels for now, hell, they even picked up more. How? Is it all just bored people signing up for TV during the pandemic? Maybe, but I've got another theory about geography!
Internet Subscriptions

Yup.
So, even though people may be cutting the cord, they can't do that without internet, and...well....yeah, CMCSA may see declines from TV subscriptions, but definitely not internet subscriptions, not this year anyway. Again, I refer to the earnings report to show you jello heads the subscription numbers. I'm not going to belabor this point much, surely you know people need broadband, and CMCSA is the only game in town in many places.
Geographic Monopolies in Growth Markets

Awwww yiiissss gimme Park Place
If you've been reading along thus far, congratulations, you'll remember that we talked about the little fiefdom monopolies these guys have across the country. So, where are those fiefdoms located? Right here: https://en.wikipedia.org/wiki/List_of_communities_served_by_Comcast Now, I won't bust out the charts for population growth in all of these, because there is a fuck ton, but even just looking at Alabama (Roll Tide), you see that 80% of their markets in that state are growth markets, and only 1 is showing population decline.... and they're only in 6 markets there! Now, they don't hold 80% of growth markets in every state, but they hold a lot. This means that as these cities attract more people and grow, those poor saps will have no choice but to sign up for CMCSA if they want TV and/or internet. Yes, goons and goblins, CMCSA doesn't just have a captive audience, it has a captive audience in places where the audience is growing. Do I really need to spell out how these equates to tendies? Want to know something even better? Biden's infrastructure plan includes heaps of money for increasing broadband access to underserved and rural communities, communities that will then become part of CMCSA's growing fiefdoms.
Streaming

Trying to catch my shows fresh from the stream with my bare hands
CMCSA has also launched its own streaming service, Peacock, and if you look at the CNBC link, you can see subscriber numbers for that as well. Seeing the writing on the wall, CMCSA has gotten in on making money from cord-cutters. Again, CMCSA owns the entire NBC and Universal Studios catalog, but it really doesn't matter because just like a bunch of people signed up for Disney+ just to watch The Mandalorian, a bunch of people have and will sign up for Peacock just to watch The Office. And yeah, it fucking sucks that before you could have Hulu and Netflix and not need any more streaming services, that they are Balkanizing the streaming space just like they did with cable, and now you need like 20 different apps, but go look at the Universal/NBC catalog and tell me that you wouldn't pay $5/month for access to it if you couldn't get it anywhere else. I mean shit. WWE is exclusive to Peacock...do I need to say more? Do you smell-l-l-l-l-l what The Funk is cooking?
Theme Parks and the Recovery

Who else re-installing RCT2?
Here's a kick in the pants that you didn't expect. Universal studios. That's right, these motherfuckers got their own janky-ass wannabe Disney World. Hell, if anyone ever does open a Jurassic Park, it'll be CMCSA because they've got the rights to it and know how to run a theme park. How much do they add? About $6 billion/year (pre 2020). How much did they make in 2020? $1.8 billion. There's $4 billion set to come back into the pot. But wait, there's more! They're going to open their largest park ever this year, been building it since 2016, and the opening has been confirmed despite the Rona. Where? In Beijing, so you know the place is gonna be huge and full. https://en.wikipedia.org/wiki/Universal_Studios_Beijing So as the vaccine gets out there, the world returns to "normal" and people go spend absurd amounts of money to slide across bits of metal, not only will missing revenue return, but CMCSA is ready to make the pot bigger. When is it opening? May. This is important because we're not looking for a pay-out until after the park has opened.

If you feel more retarded after having read this far, imagine how retarded I am for having written all that linguistic linguini. So, now that we know what the bull case for CMCSA is, let's bust out those crayons and look at some charts to get the full confirmation-bias effect and look at possible entry and exit points.
CRAYON ROOM TIME!

I don't know if this will be mo bigga when you fumble fucks look at it, I'm too retarded to figure out formatting.
I really don't know fuck about shit when it comes to numbers, but I do know the lines look pretty. So, let's run this down real fast. This is a weekly chart going back to 2018. I wanted to go that far back to show you two things. 1.) CMCSA recovered from a dip in 2018 much like it has from the COVID dip, and is on pace to match or exceed it's growth average since 2018. 2.) Annual dividend increases of around 10%. Looking at the chart, there is no reason not to expect the same announcement towards the end of the year, and in fact the next quarterly dividend has already received the increase. I've got a few other lines in there, but what I want to point out is how much the price rises above the moving price average, weather measured as a simple moving price average or within Bollinger Bands. Dips below the average tend to recover and be above the average again within 2-3 weeks.

Crayons are awesome. I should invest in Crayola.
Now let's look a little at demand. Again, this is a weekly chart, but this time we're mostly going to be focusing on the right side of the chart. The top chart is a Stochastic Full measurement, the two horizontal blue lines represent oversold (top) and overbought (bottom). Generally speaking, if a stock is oversold, the price goes down, people buy, and the price goes up, leading to a position of it being overbought where people sell for profit, price goes down, and rinse and repeat. The squiggly lines are the two measurements of where the stock is in relation to being oversold or overbought. So what is it showing us? That the stock was recently oversold, and is heading towards being overbought. Best time to get in would've been 2 weeks ago, but try posting a DD on WSB back then that wasn't about the holy trinity cult. So what does this mean? Well, buying now could lead to a little rise followed by a little dip as it fluctuates between oversold and overbought.
The second graphs is the MACD (Moving Average Convergence Divergence) this chart essentially measures sentiment, if it's up, it's bullish, if it's down, its bearish. I know some of you eggheads will correct me with finer points, but I don't have time to write a textbook that I'm incapable of understanding. As you can see, it has leveled off, which makes me believe it will dip, this also corresponds to it's movements in the Stochastic measurements. So don't buy at open, watch it for a bit, it might dip.
The third graph...I have no fucking clue y'all. It had the word "projection" in it, and the line is pointing up, and that was good enough for me.
Timing and Prices
If you can get in for under $50, do it. I'm not sure if it will dip that low again soon, but it's within possibility. Calls aren't terribly priced, they're not the value they were 2 weeks ago when I first wanted to write this, but they're still a good value, especially for July and beyond, which is the timeframe we're looking at for an exit. Or not. I mean, you could sit on this shit forever and not really have to worry, which is another thing I like about it. But I have calls for July and October and may even pick up the 2022 LEAPs. We're looking for two events to provide a nice pop for our exits; the new park opening and Q3 earnings report that should include initial earnings from the parks, both new and re-opened. We want to see if the customers are going back to the parks, and returning that missing money into the pot, and we want to see how growth of broadband customers has increased. But again, don't sweat too much about timing and prices, this thing just keeps marching upwards.
Positions
CMCSA Shares
CMCSA 16 July $50c
CMCSA 15 Oct $52.5c
Tl;dr
CMCSA. No rockets, but good value. 7/10 Would buy again.
DISCLAIMER: I don't know what I'm doing, you listen to me at your own peril, please leave me alone SEC.

In Theaters Near You: An In-Depth AMC Analysis [Response to CNBC] [DD] 🚀🚀🌕

THANK YOU MODS FOR LETTING THIS THROUGH!
Please click HERE for the PDF version if you would like to download the dd.
(credit: research compiled by IG:@wydstockbros)
To get things started, I'm not a financial advisor, I'm not a bot, and this one goes out to you, Chamath.
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tl;dr
AMC is the global leader in a $17 billion dollar industry that’s been beaten senseless to the ground with so much room to run. After pioneering deals with streaming services, buying out their competition, and upgrading their facilities worldwide, 80% short interest is highly inappropriate for its TRUE fundamental value — $69.69 a share.
🚀🚀🚀🚀🚀🚀$AMC TO $69.69🚀🚀🚀🚀🚀🚀
🚀🚀🚀🚀🚀🚀$AMC TO THE MOON🚀🚀🚀🚀🚀🚀
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"I'm questioning whether they[WSB] are actually doing the research when it comes to things like GameStop and AMC ..." - clueless CNBC dude.
I fuckin miss movies. And when I say movies, I mean the whole damn experience. I wanna buy my $15 popcorn, pour an ungodly amount of butter and jalapenos on that shit and munch in a recliner seat watching in laser 4k quality. I like this company. I like this stock.
For the past few days, I've been scouring Google for news articles and company data. I've also been trying to find some detailed DD in here but they’ve all been pretty limp-dick when it came to AMC. And most of the news articles I've read were surface-level AT BEST with a grim outlook based on first-glance analysis. Guess these analysts are just too damn lazy to dig deep.
Because when we dive into these issues, we can easily see that the theater giant may not be in as bad a situation as the media/analysts are claiming.
In fact, I believe that AMC is absolutely misunderstood, overlooked, and undervalued.
Here is why I am more confident than ever that $AMC will not only reach $30 but is in the perfect setup to see ATHs and WELL ABOVE.

I. Ugly Start, Beautiful Setup

Chances are if you are currently holding a significant position in $AMC, then most likely you've already read up on the company and its current standing in the cinema industry. You've probably read about how the corporation has nearly $5 billion dollars worth of debt with many of its locations still closed as the pandemic remains a global issue. You may have realized that new movies haven't been coming out. But more than that, you're seeing that movies are just being released on streaming platforms anyway. You might be concerned for AMC, or even the industry as a whole.
All of these concerns are very valid and based on real uncertainty, but let's break down each of these points and see if they’re as bad as analysts claim.

II. A Discussion on Debt

Media outlets keep honing in on this debt like it’s an ugly scar of the corporation. But what we need to focus on is why that debt came to be, how the money was spent, and how this debt was a strategic play in order to cement AMC into the new era of cinema-streaming.
We can categorize the money used into four parts:

New equipment and amenities
Lease payments
Maintenance costs (utilities, wages, etc.)
Expansion (buying out the competition)

Pay close attention to the last category because this one is important. Over the past five years, AMC has been acquiring smaller theater companies like Odeon. After buying out these companies, AMC then had to suit its "new locations" with the standard luxury amenities AMC is known for. This makes for a significant bulk of their debt totaling over $3 billion in just acquisitions. This was the investment that helped solidify AMCs spot as the world's largest cinema chain.
On the topic of maintenance costs, AMC managed to raise enough money to get through 2021. With ongoing news of vaccines, we can hope their efficacy leads to a speedy reopening near mid-late 2021. But when the economy does reopen—and AMC is back at full operation—what will it look like?

III. The Future of AMC

There's an elephant here.. right in this very room. Yes, streaming and cinema have had some serious beef in the past. In fact, some cinema chains are having tensions with streaming to this day. But what has AMC done in regards to streaming? They were the first to settle deals in order to partner up and take part in streaming revenue.
Yup, you read that right. AMC is both having their cake and eating it too.
Why would motion picture companies do this? Why not just end the cinema industry? To put simply, analysts are deeply underestimating the value of the "cinema experience". Just as I mentioned in the intro, I miss the cinemas. But I am definitely not alone. But let's not talk about me and the hypothetical "people'', instead let's talk about research studies.
In a 3-year study done in Korea, researchers found that shortening the window of cinema exclusivity and releasing movies on streaming early did not have a significant effect on ticket sales. And though this is a limited study done outside of the US, remember that AMC is a global corporation and these results have a hopeful outlook for the future relationship of cinema-streaming for AMC worldwide.
"But wait, you still haven't mentioned what streaming gets out of this?"
It's not what streaming "gets out of this" but rather what these motion picture companies maintain in keeping a healthy relationship with cinemas. During the peak heat of the movie theater-streaming feud, AMC halted the showing of Trolls and vowed to never show a Universal Pictures film in its theaters again if they were to continue releasing their films on streaming platforms without a proper cinema-exclusivity window. But today, we can see that the tensions have fallen and both motion picture companies and AMC have found a way to mutually benefit each other.
Now besides streaming, AMC has been investing in luxury amenities as seen by their chairs, 4K laser projectors, MERV air filtration, and ultra-surround sound speakers. With so many locations and so many amenities, they are offering full theater rentals with high demand during the pandemic. AMC has further cultivated their century-old movie experience into modern times. And this pandemic didn’t just change their amenities.
They had to learn how to cut costs and have more efficient operations in order to survive. This only spells good news for when they emerge with better operations, more money to spend, and higher valuations. So that begs the question, how high can the company's share price go realistically?

IV. Valuation

First, let's look at the Movie Theater industry as a whole in comparison to a few other popular entertainment industries:
Movie Theater US Market Size $17.1 billion
Casinos US Market Size $15.7 billion
Amusement Parks US Market Size $14 billion
Music Label Music Production US Market Size $9.4 billion
Music Publishing US Market Size $7 billion
In the world of entertainment, cinema is a very lucrative business.
And, again, who is the largest movie theater chain in the world? Yup, AMC.
Clueless CNBC dude mentioned that we retail traders don't trade with a fundamental reason but is there a fundamental reason in shorting a $17 billion dollar industry GLOBAL leader down to its grave? Does AMC deserve to die? I surely don't think so.
Now I won't touch upon squeezes in this since I'm sure many of you folk have already read/heard enough about them, but I will leave this quick intuitive article about it. And yes, these shorts can and will be squoze once we have faith in our upper valuations and investors(we) begin buying again.
And buy again we will. As many users flee limp-dick Robinhood and join one of the real brokerages, their positions/funds will be settled and ready to trade come next week. Where do you think these angry RH refugees will be putting their investments? That's right, exactly into the positions that RH stopped them from buying last week: which includes $AMC.
If you were part of the RH user base and your plays were affected by the blatant market manipulation, it's not only "not too late", but I believe it is an opportune time to BUY.
How high can it go then? When will I know it's too late to take a position?
So when we talk about valuation, many people fear the uncertainty of a stock rising far past its current value. Well, I think Chamath Palihapitiya said it best:
"Everybody that bought that stock is also underwriting how they want to own it."
In our current price-action environment, it's not too ridiculous to see how we are forming the foundations for AMC to continue rising beyond ATHs. We are already hitting nearly $16 on the day and rallying +53% while enduring heavy trade restrictions. Who's to say that this passion cannot continue? Now I’m no expert and can’t tell you how high this can go, but I am personally eyeing $69.69 as a target.
With so many current factors at play including hype, short covers, and ITM options having to be exercised, this is actually the BEST entrance to manifest its ATH valuation and chart some never before seen territory in its price action. It's like the manifest destiny of stock valuation. In fact, we may never see this opportunity for AMC again if we don't act now and solidify its value upward.
At the end of the day, prices are what the buyers/sellers settle upon so WE can pioneer that value if we damn well please. This is what a free market is all about.
Will there be people that disagree with this?
Sure.
Will people continue to short AMC as it goes up?
Absolutely.
Do I think that AMC being shorted 80% and rising is fair?
Really? See section III.
But institutions are selling off! Like Silver Lake liquidating their 44m shares.
Yes, then the next day $AMC dipped to $7.50 and has since recovered… with AMC $600m less in debt.
We all know who is shorting AMC, and I am sick of these hedge funds who think they, alone, can decide whether or not a company is worth a damn.

V. Conclusion - Resurgence

We are at the cusp of AMCs resurgence. Because most of us have been kept from participating in social activities, we can better understand that the public is yearning for a sense of normalcy. Sure we've gone pretty far with just watching movies on our TVs or computers through the pandemic, but that doesn't scratch the itch for many folk.
What you're investing into when you invest in AMC is the entire experience in tandem with its new streaming deals. And having been beaten so low—while still holding such great fundamental prospects— its share price is ready to blow up.
In the future when “The Deep Squeeze” is turned into a movie, we’ll be a part of history.
And you’re going to want to see it on the big screen.
--
Position: $50k in calls and shares
🚀🚀🚀🚀🚀🚀$AMC TO $69.69🚀🚀🚀🚀🚀🚀
🚀🚀🚀🚀🚀🚀$AMC TO THE MOON🚀🚀🚀🚀🚀🚀

The ECP is stupid, let's plan production.

Not your parents PLAYBOY: How Playboy is reinventing themselves and why you should Invest $MCAC

I know what you're already thinking. Playboy is a dead porn brand that publishes a magazine and doesn't appeal to millennials or gen z right?
Wrong.
Leadership
Let's start with Ben Kohn, the CEO. Kohn has worked in private equity for 25 years and started a firm called Rizvi Travers which invested in pre IPO tech companies. They were the largest investor when Twitter went public and invested in Facebook, Snapchat, Square, SpaceX, Instacart, and Uber.
In 2011, Kohn partnered with Hugh Hefner and took Playboy private. Kohn became the CEO in 2017 with the goal of revitalizing one of the largest, most recognizable brands in the world. Since becoming CEO, Kohn has been shutting down most of the legacy business and most recently discontinued producing a domestic magazine. He's focused most of his attention so far on growing the high margin licensing business and direct to consumer business, transforming Playboy into a consumer lifestyle brand focusing on 4 categories:

Sexual Wellness
Style & Apparel
Gaming & Lifestyle
Beauty & Grooming

Kohn is also placing a strong emphasis on appealing to women and young people, something that Playboy had never done in the past. Over the last 3 years, the female audience has grown by 70% and 90% of their audience today is under the age of 40. Out of the total e-commerce sales, 40% of customers are women.
Financials
Playboy is already a profitable business. They have a highly efficient, high margin business model that accelerates with growth.
For the first 9 months of 2020, Playboy grew revenue by 78% from 57 million to 101 million and grew adjusted ebitda 129% from 9.5 million to 22 million. For 2021, they reaffirmed guidance of 167 million of revenue and 40 million dollars of ebitda. By 2025, Playboy is conservatively projecting 296 million of revenue and 140 million in ebitda, but expects it to be much greater. It's also important to note that they have over 400 million of forward booked minimum guaranteed cash flow, but they only recognize 67 million of that today, so the actual revenue numbers are much higher.
Playboy's business is monetized in two primary ways, licensing and direct to consumer. Licensing is a key part of the revenue stream and they anticipate it more than doubling moving forward. However, Playboy is extremely excited about its growing direct to consumer business as well which I will dive into in the next section.
Growth
Playboy has huge growth opportunities in each of their 4 product categories. First I want to point out that Playboy is HUGE in China and it's growing rapidly in India. In China, Playboy is one of the leading men's apparel brands with over 2500 brick and mortar stores and over 1000 e-commerce stores. Playboy sells products in over 180 countries and is the 17th most licensed brand in the world.
Style & Apparel:
Over the last 3 years, Playboy has partnered with Pacsun, Misguided, Supreme, and others. The Pacsun and Misguided businesses have increased almost 15x over the last 3 years. Playboy also launched Playboy Labs and partnered with Steve Aoki to promote the brand. Playboy intends on transitioning this business from a pure licensing business to a direct to consumer business going forward. They have future collaborations with Yandy planned as well.
Sexual Wellness:
The sexual wellness category is a 240 billion dollar industry today and is projected to grow to 400 billion by 2024. Currently, the industry is fragmented and made up of small businesses with no ability to scale. Playboy is poised to become the leader in this category through strategic acquisitions of existing companies and by growing its product offerings. Yes, I'm talking about lingerie, condoms, sex toys etc. They recently acquired the sexual wellness retailer Lovers for 25 million and expect them to add 45 million in revenue over the next 12 months. They are planning on making more strategic acquisitions in this space moving forward to become the leading direct to consumer brand in this field. They also began offering online sexual wellness classes for women, which have seen large growth since inception.
Gaming & Lifestyle:
The growth opportunities in this category are huge. Playboy is diversifying into online gambling, mobile gaming, CBD/Marijuana, and virtual reality. They have a social club/poker room opening in Houston this year in addition to their casino in London. They currently have partnerships with Microgaming as well as Scientific Games for mobile gambling apps like slots and poker, with plans to build more. They are also planning on entering the sports gambling market through partnerships with well known sports betting operators.
Moreover, they recently launched an exclusive furniture collection on Wayfair and plan on offering more in the future. They currently offer 3 CBD products and have plans to enter the legal marijuana market when it's legalized at the federal level, which might happen soon under the Biden administration. As of now they sell Playboy branded smoking materials like ash trays and grinders. They are planning on launching 4 more CBD products in 2021. Lastly, Ben Kohn said that experiencing Playboy through a virtual world format is something that is "extremely interesting to us". He gave an example of the Travis Scott and Unreal Platform collaboration.
Beauty and Grooming:
Currently, Playboy offers men's and women's fragrances and color cosmetics in Europe. They have plans to expand their product line and enter the North American market this year. In China, a place where Playboy has a large market presence, Men's grooming is one of the fastest growing categories and an area that Playboy is not in today. They are planning on entering this market in the near future with Playboy branded skincare and grooming products.
SPAC Merger
Playboy has a DA with Mountain Crest Acquisition Corp, $MCAC, with the shareholder vote taking place THIS TUESDAY 2/9/21. Once it's approved, the ticker will change to PLBY shortly after. One of the great things about this deal is that there are absolutely no warrants outstanding, meaning there will be very little dilution. They only have 1/10th of a right per share outstanding which automatically convert to common stock. Upon completion of the merger, PLBY will have only 37 million shares outstanding, which is a very low float. Any increase in volume and demand will send the stock price higher.
After the merger, PLBY will have a market cap of approximately 413 million. For comparison to other global brands, Nike's market cap is 185 billion, Disney's is 329 billion, and Lululemon's is 45 billion. Now I'm not saying Playboy is near those companies today. However, if they continue growing and realize their potential, they're massively undervalued.
Additionally, the management team all signed 12-month lock ups, preventing them from selling for at least one year. This is not a transaction sale, but a true capital raise to accelerate growth. They are in this for the long haul.
Conclusion
Playboy has big growth opportunities in multiple product categories to become a leading consumer lifestyle brand. They have a high margin profitable business model and a very healthy balance sheet. They have 100 million in free cash right now and only 40 million in net debt, or one times 2021 adjusted ebitda. They already have global brand awareness and the bunny logo alone has tremendous value. Ceo Ben Kohn knows what he's doing and has a proven track record of success.
It might be flying under the radar right now because all the hype is surrounding GME and EV socks. I believe when the ticker changes to PLBY and people realize that Playboy is no longer what it used to be, this has huge long term upside.
FYI: All of the statistics I mentioned are directly taken from the CEO Ben Kohn in his 1 hour webinar interview with SpacInsider.
Disclosure: Long 500 commons $MCAC
Disclaimer: Do your own due diligence too

Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

The Complete Story of the Borderlands (thus far)

Hello everyone. A few years ago I posted a complete summary of the Borderlands games up to Borderlands 3. Today I am back to update the story summary with all of the new events and lore revealed in Borderlands 3. That original post can be found here. If I missed anything or got something wrong, please comment down below so I can amend it.
Be warned there are MAJOR SPOILERS ahead for Borderlands, Borderlands: The Pre-Sequel, Borderlands 2, Tales From the Borderlands, Borderlands 3, DLC expansions, and the future of the series. Without further ado, here it is, the complete story of the Borderlands franchise!
Lore
Long ago, an ancient alien race known as the Eridians inhabited the universe. Originating from the planet of Nekrotafeyo, Their technological advancements far exceed anything the modern universe has been able to create thus far. The Eridians created Guardians, mechanical constructs, to protect their race and caches of technology, riches and weapons, known as Vaults. Powerful women imbued with supernatural powers known as Sirens begin to appear at some point. Only 7 Sirens can exist in the universe at a time, and when one dies, her unique powers are passed to another individual. Of the 7 known Siren Powers, we have seen 5 of them; Phaselock, Phaseshift, Phasewalk, Phasetrance, and Phaseleach.
At some point in their history, the Eridians encountered an immensely powerful interdimensional creature called The Destroyer. The Destroyer threatened all of creation, and in a final effort to stop it from destroying the universe, the Eridians sacrificed their race to trap the beast inside The Great Vault, a massive Vault the size of a planet. Nyriad, a Siren, completed the sealing of the Great Vault through use of a Powerful Machine on Nekrotafeyo. Following this, Nyriad, in an effort to prevent her Phaseleach powers from transferring to a new host, locked herself in the Vault on Nekrotafeyo to die. The Phaseleach powers would not be transfered to a new host upon her passing.
The Great Vault would later become known as the planet of Pandora, with her moon, Elpis serving as the Great Vault’s key. In an effort to keep the Destroyer dormant, a feeding hole was constructed through which sacrifices would be made every 200 years. A Vault Monster known as The Warrior was left behind on Pandora to protect the Great Vault, and a Vault Monster known as The Sentinel was left on Elpis to hold knowledge of the Great Vault’s purpose.
Fast forward millions of years to modern times. Humanity develops faster than light travel and begins to explore the galaxy. Typhon DeLeon, seeking a life greater than that of his turd farming parents, sets out on a universe-wide expedition to search for fame and glory. He discovers an Eridian Vault on the planet of Promethea. He sells the Vault's contents to a small company known as Atlas to fund further searches for Vaults. Typhon DeLeon would gain notoriety as the first Vault Hunter.
The riches within the Promethean Vault allow Atlas to become the largest and most powerful corporation in the galaxy. They establish their corporate headquarters on the Promethea and begin to explore and settle new worlds, one of which is Pandora. The Dahl Corporation arrives on Pandora soon after, and expands it's mining operations to the planet and her moon, while Atlas rules over its Pandoran settlements with its elite military unit, the Crimson Lance. The Corporate Wars, fought between massive corporations over resources began sometime after.
During DeLeon's travels, he meets a woman named Leda, with whom he accidentally discovers the ancestral homeworld of the Eridians, Nekrotafeyo, while making love. The couple would conceve their children within the Vault after opening it and slaying the Vault Monster within. Leda gives birth to conjoined twins, whom Typhon would separate so that they could survive, unbeknownst to the fact that they had absorbed the Phaseleach Siren powers of Nyriad. The twins were named Troy and Tyreen, and would later become known as The Calypso Twins. At some point of their childhood, Leda would be accidentally killed by Tyreen while exercising her Siren powers, resulting in Typhon becoming a stricter father. The twins would later escape from their protective father, fleeing the planet.
Pandora is bustling. Research facilities, mining stations and trade posts spring up overnight. A global network known as the ECHOnet is established, linking the planet’s populace. Little did the inhabitants of Pandora know, however, that they had settled during the planet's seven year winter. When the summer rolled around and the local fauna came out of hibernation, a nearly planet-wide exodus occurred. Those who couldn't leave took up shelter. The planet became a lawless frontier nearly overnight, with Dahl abandoning their facilities and letting loose the prisoners they had employed as slave labor. Hector, and his battalion are trapped and left in a mine on Pandora during Dahl’s exodus. Atlas abandons their the top-secret Gortys Project, which hopes to control the mysterious Vault of the Traveler, and locks away various pieces of the project across their facilities all over Pandora.
In the year 2873, 2 years before the events of the first game, Patricia Tannis, who was employed by Dahl, had uncovered fragments of a Vault Key, confirming the suspicion that a Vault was present on Pandora. The key was stolen by bandits and spread across Pandora. Speak of the Vault swept across Pandora...
Meanwhile, on Elpis, the situation was not much better. Dahl’s military force, led by Colonel Zarpedon denounced their ties to Dahl following Zarpedon’s encounter with the Vault on the moon. The military force became known as the Lost Legion and swore to protect the Vault. Extensive mining efforts by Dahl on the surface led to what is known as "The Crackening". The moon burst, opening great chasms and lava flows. The destruction of their mining facilities and the mutiny commited by Zarpedon forced Dahl to abandon Elpis. They fled the Pandora system shortly after.
With the moon under the control of a crazed military legion and Pandora, a lawless frontier, all seemed to be lost for the system, until...
Borderlands
The year is 2875. Four Vault Hunters; Roland, Mordecai, Brick and Lilith arrive at the small town of Fyrestone. Led by a mysterious ”Angel”, the Vault Hunters slowly begin clearing out local bandit populations until they encounter a bandit boss known as Sledge. Having killed Sledge, the Vault Hunters retrieve an Eridian artifact which is revealed to be part of the Vault Key. At the same time, Commandant Steele, acting Crimson Lance Commander on Pandora declares rule over the planet and demands any Eridian artifacts be turned over to the Crimson Lance.
The Vault Hunters travel to the city of New Haven, one of the largest surviving civilizations on the planet and learn about the location of Patricia Tannis. Tannis directs the Vault hunters to the next three pieces of the Vault Key, during which they encounter the Crimson Lance. Upon killing the bandit boss Flint who is believed to have the final Vault Key piece, it is revealed that Tannis had the final piece and was working with the Crimson Lance all along. Steele disables the ECHOnet and the Vault Hunters set out to the Crimson Enclave, a Crimson Lance base, to rescue Tannis.
Upon saving Tannis and reactivating the ECHOnet, Tannis sends the Vault Hunters after Steele who is attempting to open the Vault. The Vault Hunters fight through Lance and Guardians alike to reach The Vault just before Steele opens it. Upon opening the Vault, Steele is immediately killed by The Destroyer an ancient alien that was housed inside the Vault. The Vault Hunters kill the beast and return the Key to Tannis, whilst it is revealed that Angel, the guide to the Vault Hunters has been communicating to them through a Hyperion satellite the whole time.
Events Leading up to The Pre-Sequel
The opening of the first Vault triggered the release of an element called Eridium, which slowly begins popping up all over the planet of Pandora. Detecting the release of the element, the Hyperion corporation begins to move into the Pandoran system.
The Vault Hunters are summoned shortly after by an ex-Lance officer known as Athena. Athena assists the Vault Hunters in striking down an already crippled Crimson Lance and their sole surviving general, General Knoxx, driving the Lance off of Pandora for good.
Meanwhile, a Hyperion experiment that was intended to rid Pandora of Vault Hunters goes awry when a reprogrammed CL4P-TP unit, better known as a Claptrap unit sparks a revolution among Claptrap robots. Hyperion contacts the Vault Hunters and asks for help in dealing with the problem. The Claptrap revolution is shattered and the Claptrap robots are returned to normal, or at least as normal as Claptrap robots can be.
2 years pass between the events of Borderlands and Borderlands: The Pre-Sequel
The Pre-Sequel
With the Crimson Lance all but defeated, Athena seeks work as a hired gun. She comes across a distress signal put out by a Hyperion engineer by the name of Jack in the year 2877 who reveals his position to be aboard a Hyperion space station known as Helios. The station is under attack by Zarpedon’s Lost Legion who hope to halt the progress of construction of the station above Pandora. Athena, as well as mercenaries Wilhelm, Aurelia Hammerlock, Timothy Lawrence (who has undergone facial reconstructive surgery to pose as Handsome Jack's doppelganger), Nisha, and Claptrap travel to Helios to rescue Jack and save the station.
The Lost Legion are repelled by the Vault Hunters, and Jack launches the crew to Elpis in search of a jamming signal which is preventing fast travel off of Helios. The crew encounters Janey Springs who helps them get to the city of Concordia, a former spaceport before The Crackening. After dispatching some scavengers, the team enters Concordia, meeting up with Roland, Lilith and Moxxi who assist them in disabling the jamming signal, allowing Jack to fast travel off of Helios.
Jack confronts the Meriff, mayor and sheriff on Concordia and kills him. He then formulates a plan to retake the station. The team head to an old Dahl factory and assemble a robot army to retake Helios. This raises concerns among Roland, Lilith and Moxxi, however they go along with Jack. Jack and the team travel to Helios with assistance from their robot army and confront Zarpedon who reveals the location of a Vault before being killed.
Elsewhere on Helios, Professor NakayamaA deranged Hyperion scientist begins working on an AI prototype which he hopes he will be able to use to cheat death and upload a patient's consciousness onto a computer.
Roland, Lilith and Moxxi turn against Jack, seeing he is going mad with power. They head after the Vault, hoping to claim it before Jack. Jack sends his crew back to Elpis in search of the Vault.
The team dispatches Eridian Guardians as they head deep into Elpis, eventually reaching the Vault Elesser, beating Roland, Lilith and Moxxi. They defeat the guardian, The Sentinel, and Jack arrives just in time to claim an artifact inside which gives him visions of a new Vault on Pandora, home to an even greater power. Lilith enters Elesser and smashes the artifact, scarring Jack and pushing him over the edge. Jack adopts the identity of Handsome Jack with a mask covering his scarred face. With the company of Hyperion in his control, he begins seeking out the Vault on Pandora.
Events Leading up to Borderlands 2
Jack, learns of a secret weapon hidden away inside of Claptrap, known as the H-Source. Jack sends his crew inside of Claptrap’s mind in order to retrieve it. The team fights throughout Claptrap’s subconscious, learning more about the robot than they could ever care to know, until finally retrieving the H-Source and returning it to Jack. Jack uses the code to destroy all Hyperion Claptrap units. He executes the Claptrap belonging to his crew and dumps him off in Windshear Waste where he is discovered by Sir Alistair Hammerlock.
Athena and Aurelia leave Jack at this time, both disgusted by his actions. Athena settles down with Elpis native Janey Springs. The couple moves to the town of Hollow Point on Pandora shortly after, and much to the chagrin of Janey, Athena continues in her mercenary ways. She almost immediately picks up a contract put out by a man named Felix, who hires her to protect his two adopted daughters.
Aurelia disappears, whilst Nisha, Wilhelm and Timothy Lawrence stay by Jack's side.
Jack’s takes over the Pandoran mining town of Lynchwood for his girlfriend Nisha. Wilhelm, Nisha and Jack attack the city of New Haven, prompting Roland, Mordecai, Lilith and Brick to defend the citizens while they evacuate. Jack kills Brick's dog, while Wilhelm nearly kills the Vault Hunters, driving them away. Wilhelm and Jack then board a train commandeered by Helena Pierce, leader of New Haven and execute her as well as the city's residents.
This loss of New Haven and his dog causes Brick to snap and murder a Hyperion informant that the Raiders had captured in order to get intel on Handsome Jack. Roland kicks Brick out of the Crimson Raiders. Mordecai isolates himself, while Roland and Lilith begin assembling an army of ex Crimson Lance soldiers under the banner of the Crimson Raiders to protect Pandora. They face initial resistance from Jack and are slowly pressed back to their headquarters in the city of Sanctuary.
Jack, utilizing Eridium to power his weaponry and having declared himself dictator of Pandora, begins sending out messages drawing new Vault Hunters to the planet in search of the Vault. Jack systematically kills off all new Vault Hunters that arrive on the planet.
3 years pass between the events of Borderlands: The Pre-Sequel and Borderlands 2.
Borderlands 2
A Vault Hunter team comprised of Axton, Maya, Salvador, Zero, Gaige and Kreig survive a train bombing and crash in Windshear Waste in the year 2880. They encounter Claptrap who leads them to Alistair Hammerlock in the small town of Liar’s Berg. All the while, Angel directs them and pledges to help defeat Jack. Hammerlock sends the Vault Hunters after clearing out local bandits, which opens the way for the Vault Hunters to travel to the city of Sanctuary. At Sanctuary, the Vault Hunters are informed that the Crimson Raider’s leader, Roland, has been captured by a bandit known as the Firehawk. The Vault Hunters confront The Firehawk, who turns out to be Lilith whose elemental Siren powers have been enhanced by the release of Eridium across the planet. Lilith sends them after another bandit tribe who has Roland, and upon freeing him, learn of a plan Roland has to defeat Jack.
The Vault Hunters attempt to recapture the Vault Key from a Hyperion train with the help of Mordecai and Tiny Tina, however they find Wilhelm, Jack’s enforcer instead. He is narrowly dispatched by the Vault Hunters, and a power core is retrieved off of him that Angel insists can be used to shield Sanctuary from Helios’s barrage of fire. The Vault Hunters return the core to the city, and upon plugging it in, the core drops Sanctuary’s shield. Helios opens fire on the city, prompting Lilith to teleport the city away.
With the city crippled, Angel begs to be forgiven, telling the Vault Hunters that Jack is using her to charge the Vault Key to open the Vault and release The Warrior, an ancient alien that will serve whoever releases it. Angel tells the team that if Jack opens the Vault he will destroy Pandora. Angel reveals where she is being held, in a Hyperion facility and urges the Vault Hunters to free her. The team, led by Roland, Mordecai and Lilith gather what they will need to assault the compound, recruiting Brick along the way. The team assault the Hyperion base and encounter Angel, who is revealed to be Jack’s Siren daughter. She tells the Vault Hunters to kill her to stop the key from being charged, and when they do, Jack kills Roland and captures Lilith in order to use her to finish charging the key. Following Angel’s death, her Siren powers are transferred to Tannis, who keeps her anointment of Siren powers a secret from the rest of the Crimson Raiders.
With Roland dead and Lilith captured, Mordecai and Brick lead the assault through the Eridium Blight to the Vault. The Vault Hunters arrive at the Vault just after Jack opens it and releases the Warrior. The Vault Hunters kill the Warrior and Jack and free Lilith. Lilith, wanting to destroy the Vault Key accidentally activates a map showing the locations of more Vaults all across the universe.
Events leading up to Tales from the Borderlands
The Vault Hunters split up, some traveling off planet to find new Vaults, others staying on Pandora, taking up mercenary work. During a game hunt with Sir Hammerlock, the Vault Hunters encounter Professor Nakayama holed up in a crashed Hyperion ship. Nakayama falls down a flight of stairs and dies. His body is recovered by traveler and collector Shade after the ship is looted by the Vault Hunters.
With Jack dead, a power vacuum is created on Helios. A Hyperion executive known as Saul Henderson takes control of the company, but he is murdered shortly after by Hugo Vasquez, who regains control of the company. At some point, Timothy Lawrence, as well as all of the other Handsome Jack doppelgangers are instructed to travel to The Handsome Jackpot, a massive casino space station, where they are trapped, facing the threat of being blown up by a injected bomb.
It is unknown how many years pass between the events of Borderlands 2 and Tales from the Borderlands.
Tales From The Borderlands
NOTE: Not all events in Tales From the Borderlands are canon. While the overarching story is canon, certain events, such as characters that died or survived or minor details may differ from playthrough to playthrough. Gearbox has not confirmed which events from the game are canon, or if certain characters died or are still alive.
In the city of Hollow Point, three con-artists, Felix and his two adopted daughters, Fiona and Sasha, set up a con involving a fake Vault Key. Fiona delivers the fake Key, built by Felix, to Sasha and her boyfriend August.
At the same time, a cybernetic enhanced Hyperion middle manager by the name of Rhys, seeking a promotion from Henderson, is shocked to find him dead, launched out of an airlock by Vasquez. Vasquez demotes Rhys to Assistant-Vice Janitor but not before letting a potential deal with a Vault Key slip. Rhys, angered by Vasquez, recruits his friends Vaughn and Yvette to interrupt the deal and get the Vault Key. They travel to Pandora where the face bandits in the town of Prosperity Junction. Yvette sends down a Loader Bot to help them. The Loader Bot flies away, dispatching the last of the bandits upon Rhys's order.
Rhys and Vaughn enter The World of Curiosities where they find the taxidermied body of Professor Nakayama. Rhys recovers a data chip off of the body before they meet Shade, who introduces them to August and Sasha, the owners of the Vault Key.
The deal goes awry when Bossanova, a dub-step loving bandit boss, and Zero, crash into the World of Curiosities in the heat of battle. The fake Vault Key is smashed and Bossanova takes the money and escapes, followed by Zero. Amidst the confusion, Rhys and Vaughn try to hijack Felix's caravan. The two are taken prisoner by Fiona, Sasha and Felix. Hoping to prevent being tossed out of the caravan, they reveal they can track the money. The two sides form a temporary alliance. Rhys, hoping to find the money, plugs the recovered data drive into his head and collapses, while Vaughn successfully tracks the money to an abandoned Atlas warehouse.
Rhys comes to and they form a plan to recover the money from Bossanova who offers it to whomever wins his death race. Zero crashes the party and kills Bossanova, and just as the crew are about to get the money, it is captured by Felix who betrays Fiona and Sasha. Depending on your choices during the game, Felix will be blown up by the rigged case, or will toss it and escape. Either way, the money is destroyed. The group begins searching the arena for something of value. Rhys stumbles into a cellar which contains rare Atlas treasure. Fiona and Rhys each obtain a mysterious artifact that, when joined together, displays a map to a Vault.
A construct of Handsome Jack appears to Rhys, threatening to kill him. Rhys, obviously startled, tells Jack that he is dead and is merely a hologram. They infer that Jack's consciousness was aboard the data drive he took from Nakayama. Meanwhile, Fiona, Sasha and Vaughn uncover the location of a secret Atlas facility which they hope will lead them to the Vault.
The team meets back up with Loader Bot, and travel to Hollow Point for repairs to the caravan. They are shot at by the moonshots on Helios, and Rhys and Vaughn are separated from Fiona and Sasha.
Rhys and Vaughn travel across the desert until they encounter Vasquez, furious at Rhys for the blown Vault Key deal. Rhys and Vaughn escape thanks to help from Jack and Loader Bot.
Fiona and Sasha arrive at Hollow Point, and with the help from Scooter, repair the caravan. The sisters are attacked by two goons whilst looking through their old home; Kroger and Finch. They escape from Kroger and Finch and run into Athena, whom they also narrowly escape from. The sisters are reunited with Rhys, Vaughn and Loader Bot, and they leave for the abandoned town of Old Haven, where the Atlas facility is located.
They discover an Atlas facility hidden underneath the town, but are ambushed by Vasquez and August. Rhys and Fiona take their artifacts and join them with a machine deep in the facility, all whilst Vaughn and Sasha are held at gunpoint. The machine connects the artifacts and releases an object known as Gortys, a large sphere. Rhys triggers the facilities security system, deploying drones. They meet up with Vaughn and Sasha amidst a firefight between August's goons and the facility's security drones, and manage to escape. Outside of the facility, the team run into a bandit boss by the name of Vallory who orchestrated the Vault Key deal. August and Vasquez emerge from the facility and are interrogated by Vallory, who kills Vasquez and demands that Fiona and Rhys hand over Gortys. Vallory attempts to execute Fiona before she is stopped by Athena, who scares off Vallory, her son August and their goons.
Rhys activates Gortys, and she reveals that she can locate and control the Vault of the Traveler, but needs a few upgrades first. Athena joins the crew as they set off for Gortys' first upgrade.
Along the way, Jack, who has been berating Rhys since revealing himself, and Rhys form a hasty alliance, although Rhys never fully trusts Jack.
The team arrives at an Atlas biodome situated far out in the tundra. They encounter an Atlas scientist named Cassius who reveals where the upgrade they are seeking is located. The team splits up, with Vaughn, Loader Bot and Gortys staying behind with Cassius, while Rhys and Sasha seek out the Atlas Security Station, and Fionna and Athena go after the upgrade.
Fionna and Athena recover the upgrade and are attacked by Vallory upon meeting back up with everyone. The group is separated once again across the facility. Rhys meets up with Sasha and Loader Bot and they attempt to rescue Gortys who is being pursued by August. Fionna, elsewhere, finds Athena fighting Brick and Mordecai, however they are both incapacitated. Vallory gathers the prisoners and tells them that they are working for her now to try and recoup her losses from the failed Vault Key deal. Athena is hauled off by Brick and Mordecai, who Vallory reveals were hired to remove her from the picture. Gortys reveals that her last upgrade is on Helios station in Jack's old office.
Back in Sanctuary, Athena recounts the events of the presequel to Lilith while being interrogated. Lilith orders her execution, but Athena is saved when a mysterious Guardian known as The Watcher tells Lilith that there is a war coming, and that they are going to need all the Vault Hunters they can get. Lilith, having already sent Gaige and Axton to Epitah in search of new Vaults, contacts them and tells them to spare the life of Aurelia, whom they found on the planet.
Fionna, Sasha, Loader Bot, Gortys, and August travel to Hollow Point to seek help from Scooter and Janey. Meanwhile, Rhys, Kroger and Finch travel back to Old Haven to recover the face of Vasquez, which Rhys says will let him digistruct a disguise to get them into the station. Vaughn is left at the biodome with Cassius. They return to Hollow point, and the team, along with Scooter, launch to Helios. Along the way, the rocket sucks up the corpse of Henderson, which requires immediate attention. Fionna and Scooter go outside to detach the rockets, but Scooter is caught and sacrifices himself to keep the mission going.
The team arrives on Helios, and Rhys, disguised as Vasquez, encounters a furious Yvette. Rhys knocks her out, out of fear of compromising the mission, while Fionna and Gortys attempt to infiltrate A Hyperion tour to gain access to Handsome Jack's office. When that plan goes awry, Jack reveals to Rhys that there is a hidden trapdoor into his office. Rhys, Fionna and Gortys meet up below Jack's office, where Rhys enters the office and retrieves the upgrade. Here, Rhys claims the deed to the Atlas corporation, which Jack has been holding onto since destroying the company. Jack convinces Rhys to sit in his chair, and either traps him and uploads himself into Helios's computer, or convinces Rhys to upload Jack of his own volition. EIther way, Jack now has control of Helios station, and tells Rhys that he is going to graft an endoskeleton into him so he’ll have a new body to control, however Rhys escapes.
Rhys encounters Yvette, who he explains to that Jack has control of the station. Yvette joins them as her and Rhys head for the reactor core while Fionna and Gortys are ordered to evacuate back to the shuttle.
Fionna and Gortys encounter August who leads them back to the shuttle, where they are betrayed by Finch and Kroger, who take Sasha, Gortys and her final upgrade.
Rhys and Yvette enter the reactor core, where Jack tries to stop them, however they successfully shut down the core, triggering a meltdown. The entire station is evacuated, and Loader Bot sacrifices himself to launch Yvette and Rhys's escape pods. Fionna escapes at this time, as does August.
With Helios falling out of the sky, the scattered crew lands in what appears to be the Eridium Blight. Rhys makes his way to Jack's shattered office, where Jack manages to jump back into Rhys. Rhys's mechanical arm is skewered on a piece of metal, and he rips it off, as well as digging his cybernetics out of his head, despite Jack's pleading. Rhys tears out his echo-eye, and either destroys the device or holds onto it. Either way, Jack is no longer a threat to Rhys or the crew.
Elsewhere, Fionna emerges from her escape pod, and begins searching for her sister. A fleeing bandit informs her that Vallory upgraded Gortys and that the Vault was opened. Fionna picks her way across the wreckage, finding Vallory shooting a rocket launcher off into the distance. She attempts to confront Vallory, but is stopped by Finch who says that her sister put up a fight. Fionna kills Finch and confronts Vallory, who says that they need to destroy Gortys (now a gigantic robot) because she is keeping the Vault monster on Pandora. Vallory is smashed and Fionna rushes over to the launcher and aims it at Gortys. Sasha appears and helps her, and the two destroy the beacon atop Gortys, which releases the Traveler..
With Gortys seemingly destroyed and their adventure over, Fionna and Sasha return to their old ways in Hollow Point, while Rhys travels back to Cassius's facility and is outfitted with new cybernetics. Fiona and Rhys receive ECHO beacons roughly a year later, which leads them to the town of Prosperity Junction, where the whole adventure started. They are both kidnapped by a mysterious Stranger, who demands they retell their entire story, from the Vault Key deal to the opening of the Vault.
They both tell their stories as they travel back toward the wreckage of Helios, where the Stranger turns them over to Kroger, in exchange for a captured bandit. Kroger threatens to kill Fiona, but is strangled to death by the Stranger. The bandit reveals himself to be Vaughn, who has adopted the leadership of the surviving Hyperion employees.
Vaughn leads Rhys and Fiona back to his home on Helios with the Stranger in tow, while explaining how Cassius helped him escape from the Atlas biodome following Vallory's ambush. Vaughn made his way to the wreck of Helios and began organizing the survivors.
Back at Helios, Rhys, Fiona and Vaughn interrogate the Stranger, who reveals himself to be Loader Bot. Loader Bot explains that he survived the crash of Helios and witnessed Fiona and Sasha destroy Gortys. Betrayed, he transferred himself into Jack's exoskeleton and formulated a plan to rebuild Gortys. He captured Rhys and Fiona to better understand what happened, but with the air cleared, Loader Bot revealed his plan. He scavenged up Gortys's parts and hopes to reactivate her, this time with proper assistance from Rhys and Fiona this time.
Vaughn shares a plan to defeat The Traveler, a massive Vault monster that has teleportation abilities. He tasks Fiona and Sasha with detonating a bomb inside the monster to cripple it, while Gortys will fight the monster into position in front of Helios's moonshot cannon.
Fiona recruits a team of people to help. Gortys is reassembled and the Vault of the Traveler appears. Gortys is adamant about fighting The Traveler again, however Rhys reassures her that this time will be different. The team forces The Traveler to teleport, at which point Fiona and Sasha jump the caravan into it with a bomb. Inside of the monster, Fiona plants the bomb, however as they make their escape, the detonator fails to work. Sasha sacrifices herself to detonate the bomb while Fiona escapes. The bomb is detonated and Gortys wrestles The Traveler in front of the moonshot, where The Traveler is blasted apart.
The team finds Sasha dead, but she is resuscitated by one of Felix's gadgets. While the team begins scavenging loot, Fiona and Rhys head toward the Vault, reminiscing about their adventure and Rhys's attraction to Sasha. They enter the Vault and head up a staircase leading to a chest. They open it together and disappear as they Vault teleports them away.
Events leading up to Borderlands 3
It is unknown what happens to Rhys, Fiona, Sasha, Vaughn, and the other Tales characters at this time. What we do know is that whatever Rhys found inside the Vault allowed him to rebuild the Atlas corporation with help of Zero. Vaughn stays on Pandora with his clan of bandits within the remains of Helios.
Colonel Hector and his Dahl Battalion escape the mine they were trapped in at some point after it was discovered by Cassius, and upon finding out Pandora is a desolate wasteland, become hellbent on creating the paradise the Dahl Corporation promised them long ago. The New Pandora military clear Vaughn’s bandit gang out of the remains of Helios and attack the Crimson Raiders’ base of Sanctuary with a toxic gas which leads to rapid growth of plant life, created by Cassius.
Lilith and the Crimson Raiders are forced to flee Sanctuary, and come across Vaughn in a bandit outpost known as The Backburner. They team up to stop Hector. The Raiders come across Cassius at the site of the collapsed mine where Hector and the New Pandoran army were trapped, and upon learning that the gas is being used for evil, Cassius agrees to help make an antidote. Hector floods the facility with gas, infecting Cassius who must be killed so that the Raiders can make an antidote. Cassius’ blood is harvested and an antidote is created. The Raiders assault Sanctuary, now overgrown with plants. Hector has ingested the gas, mutating him into a monster who consumes the Vault Key and Sanctuary. Lilith has no choice but to destroy the floating city, killing Hector and scattering the Vault Key somewhere in the Pandoran desert.
Now without a base, Ellie, sister of Scooter, is tasked with building a new base of operations for the Raiders, the Sanctuary III spaceship (don’t ask what happened to Sanctuary II)
Pandora experiences a period of (relative) peace, with the corporations gone and Hector’s New Pandoran army defeated. The Crimson Raiders mostly dissolve, with the Vault Hunters going their separate ways. Maya retires to the ancestral Siren world of Athenas to train a girl who will become a new Siren, Ava, Gaige becomes a wedding planner, Kreig secludes himself in a cave to mend his mind and conflicting personalities, and Axton and Salvador become game show hosts.
The Calypso Twins begin spreading their gospel about the Great Vault over the ECHOnet, gaining a large following. They find that the bandits and psychos of Pandora are especially susceptible to their propaganda, and the various bandit clans of the planet begin to unite under them, becoming known as The Children of the Vault. The sheer number of bandits and psychos following the Twins alarms Lilith, who begins to reunite the Crimson Raiders to fight back.
7 years pass between the events of Borderlands 2 and Borderlands 3.
Borderlands 3
It is the year 2887. Lilith sends out a distress call for new Vault Hunters, attracting FL4K, Moze, Zane and Amara, a Siren, to Pandora, where they help Lilith assault a Children of the Vault base. Lilith tasks them with finding the Pandoran Vault Key that was lost following the destruction of Sanctuary. The team encounters Vaughn, who helps them recover the Key, which directs them to the ecumenopolis of Promethea. Before they can board Sanctuary III however, Lilith’s Siren powers are leached by Tyreen in an ambush. The Children of the Vault take off to Promethea, where they believe the Great Vault is located.
The Crimson Raiders follow them to Promethea where they find the planet under siege by the Maliwan Corporation, led by Katagawa Jr.. The Raiders make contact with Rhys, now CEO of the reformed Atlas, who requests their help breaking the Siege. The Raiders travel down to the surface and successfully hold off Maliwan forces, which have allied themselves with the Children of the Vault. Rhys directs the Raiders to Athenas, where part of the Promethean Vault Key is under protection of Maya and the Sages. The Crimson Raiders travel to Athenas and repel the Maliwan assault there, claiming a piece of the Promethean Vault Key and recruiting Maya and Ava.
The Raiders rejoin the fight on Promethea and manage to recover the other pieces of the Vault Key after killing Katagawa Jr. They travel to the Promethean Vault, believing it to be the Great Vault that the Twins are seeking. Inside the Vault however, they find a Vault Monster, The Rampager, and not the Great Vault. Tyreen and Troy arrive at the Vault after the Vault Hunters kill the beast, and Tyreen leaches the Rampager’s energy, revealing their plan to absorb the powers of Vault Monsters. Maya is killed while attempting to save Ava from the Calypso Twins.
The Crimson Raiders regroup on Sanctuary III. Tannis suggests that the Raiders slay the Vault Monsters before Tyreen can leach their energy. The Crimson Raiders travel to the swamp planet of Eden-6, headquarters of the Jakobs corporation. There, they meet Wainwright Jakobs, heir to the Jakobs corporation. He informs the Vault Hunters that Alistair Hammerlock, his lover, has been captured by his sister, Aurelia, who has claimed the Jakobs corporation with help of the Children of the Vault. The Vault Hunters rescue Alistair, acquire the pieces of the Eden-6 Vault Key, and confront Aurelia in Jakob’s Manor, killing her. They open the Vault hidden beneath the manor, and kill The Graveward before Tyreen can leach the monster’s power. Infuriated, she takes Tannis captive.
The Raiders pursue the Twins back to Pandora, where they rescue Tannis from bandit bosses, Pain and Terror. It is here that Tannis reveals her Siren powers to the Raiders. Troy begins the process of opening the Great Vault, activating its Vault Key, the moon of Elpis, which begins to tear Pandora apart. The Raiders assault the Children of the Vault headquarters, and kill Troy who is leaching his power from Tyreen. Upon killing him, Troy’s Siren powers, which were in turn stolen from Maya, are passed onto Ava. Tyreen escapes before the Vault Hunters are able to kill her.
The Vault Hunters are shortly contacted by Typhon DeLeon, who summons them to Nekrotafeyo. When the Vault Hunters meet the first Vault Hunter, he explains to them that Pandora is the Great Vault, and that if Tyreen wakes the Destroyer, she will be able to leach its powers and become the most powerful Siren in existence. He points the Vault Hunters to the Machine, the massive engine that sealed the Destroyer away in Pandora long ago. With the Pandoran, Promethean, Eden-6 and Nekrotafeyo Vault Keys, the Machine can be reactivated and the Destroyer can be sealed away once again. Before the Machine can be activated however, Tyreen teleports onto the planet, disabling it and mortally wounding her father, Typhon. Typhon tells the Vault Hunters not to be the last of their kind before succumbing to his injuries.
The Vault Hunters chase Tyreen back to Pandora just as she leaches the power of the Destroyer, merging with it. The Vault Hunters fight hard and eventually defeat Tyreen the Destroyer, which returns Lilith’s Siren powers. Lilith, in an effort to stop the Great Vault from being opened and destroying Pandora, sacrifices herself, flying up to Elpis and branding the moon with the firehawk symbol. Pandora, and the universe is saved.
Events leading up to Borderlands 4(?)
Following the battle, the Moxxi and the Vault Hunters travel to the Handsome Jackpot where they find Timothy Lawrence. After Hyperion collapsed, the station fell into chaos. Jack’s former court jester, Pretty Boy has gained control of the station, and is seeking Timothy’s “winning hand” access, which would allow him to take control of the Loaderbot factory deep within the station’s bowels. The Vault Hunters defeat Pretty Boy, and Moxxi agrees to go on a date with Timothy Lawrence.
Elsewhere, on the frozen world of Xylourgos Wainwright and Hammerlock prepare their wedding, planned by Gaige. It is briefly interrupted by a fanatic cult worshipping the still beating heart of a long dead Vault Monster, but it is nothing the Vault Hunters cannot deal with.
Tannis, in an effort to study the minds of psychos, begins examining Kreig’s broken mind, and helps him come to terms with what's happened to him and Maya’s death, bringing him back into the fold.
THE END
So far...
I believe this is the most comprehensive story of the Borderlands Series so far. If I missed anything or got anything wrong, please correct me in the comments! Thanks for reading everyone!

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